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~isPartOf:"The journal of brand management : an international journal"
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Brand
289
Markenartikel
289
Brand management
236
Markenführung
236
Consumer behaviour
188
Konsumentenverhalten
188
Brand image
166
Markenimage
166
Beziehungsmarketing
64
Relationship marketing
64
Emotion
30
Luxury goods
30
Luxusgüter
30
Social Web
27
Social web
27
Brand loyalty
20
Marketing management
18
Marketingmanagement
18
Internet marketing
15
Online-Marketing
15
Advertising effects
14
Markentreue
14
USA
14
United States
14
Werbewirkung
14
Brand architecture
11
Corporate Social Responsibility
11
Corporate social responsibility
11
Customer satisfaction
11
Kundenzufriedenheit
11
Markenarchitektur
11
Personality psychology
11
Persönlichkeitspsychologie
11
Brand extension
10
Customer integration
10
Kundenintegration
10
Markentransfer
10
Measurement
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Messung
10
Brand experience
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289
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Powell, Shaun M.
6
Keller, Kevin Lane
5
Iglesias, Oriol
4
Butcher, Luke
3
Fetscherin, Marc
3
Gunasti, Kunter
3
Johnson, Lester W.
3
Merrilees, Bill
3
Wiedmann, Klaus-Peter
3
Wilson, Jeremy M.
3
Zarantonello, Lia
3
Abratt, Russell
2
Balmer, John M. T.
2
Brasel, S. Adam
2
Carlson, Jamie
2
De Vries, Natalie Jane
2
Felix, Reto
2
Grace, Debra
2
Grappi, Silvia
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Heine, Klaus
2
Hennigs, Nadine
2
Ind, Nicholas
2
Jassawalla, Avan R.
2
Jin, Byoungho
2
Jung, Sojin
2
Kara, Selcan
2
Kjeldsen, Anna Karina
2
Leone, Robert P.
2
Lim, Ming
2
Machado, Joana César
2
Melewar, T. C.
2
Miller, Karen W.
2
Mirzaei, Abas
2
Petty, Ross D.
2
Phau, Ian
2
Piehler, Rico
2
Raggio, Randle D.
2
Ramaseshan, B.
2
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
272
The journal of product & brand management
198
Journal of retailing and consumer services
164
Psychology & marketing
77
European journal of marketing : EJM
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
40
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
Journal of international consumer marketing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Business horizons
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
Journal of the Academy of Marketing Science
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Brands and branding
27
European journal of marketing
27
International journal of consumer studies
26
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
International marketing review
24
Journal of global marketing
24
Journal of retailing
24
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ECONIS (ZBW)
289
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1
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
2
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
3
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
4
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
5
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
6
Branding : too often overlooked in disruptive innovation and social purpose arenas
Aaker, David A.
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 185-189
Persistent link: https://www.econbiz.de/10014326902
Saved in:
7
Building brand meaning in social entrepreneurship organizations : the social impact brand model
Lückenbach, Florian
;
Schmidt, Holger J.
;
Henseler, Jörg
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014326908
Saved in:
8
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
9
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
10
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
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