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~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"World development : the multi-disciplinary international journal devoted to the study and promotion of world development"
~subject:"B-to-B-Marketing"
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Search: subject_exact:"Wertstromanalyse"
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B-to-B-Marketing
Betriebliche Wertschöpfung
109
Value creation
109
Lieferantenmanagement
27
Supplier relationship management
27
Customer integration
19
Kundenintegration
19
Business-to-business marketing
18
Globalisierung
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Globalization
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global value chains
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Albadvi, Amir
1
Alejandro, Thomas Brashear
1
Barqawi, Neda
1
Bonamigo, Andrei
1
Borchardt, Miriam
1
Burton, Jamie
1
Cabanelas, Pablo
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Ceren, Altuntaş Vural
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Chan, Delphine Ya-Chu
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Fready, Samby
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Fuentes-Blasco, Maria
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Pereira, Giancarlo Medeiros
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Preikschas, Michael W.
1
Rosendahl, Nora
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The journal of business & industrial marketing
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
Industrial marketing management : the international journal for industrial and high-tech firms
45
Journal of business research : JBR
8
Journal of business-to-business marketing
5
Marketing theory
5
Management decision : MD
4
Administrative Sciences : open access journal
2
Information - Organisation - Produktion
2
Innovation in pricing : contemporary theories and best practices
2
International journal of services and operations management
2
Journal of creating value
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Research
2
Springer eBook Collection
2
SpringerLink / Bücher
2
AIM Research working paper series
1
Asia Pacific business review
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business strategy and the environment
1
Business-to-business marketing management : strategies, cases and solutions
1
Covid-19, technology and marketing : moving forward and the new normal
1
Economic research
1
Electronic markets : the international journal on networked business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
European management journal
1
Faculty & research / Insead : working paper series
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
INSEAD Working Paper
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International business and economics research journal
1
International journal of business and globalisation : IJBG
1
International journal of quality and service sciences
1
International journal of technology management : IJTM
1
International journal of technology marketing : IJTMkt
1
Journal of digital banking
1
Journal of financial services marketing : JFSM
1
Journal of forest economics : JFE
1
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ECONIS (ZBW)
18
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1
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
2
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
3
B2B engagement within an internet of things ecosystem
Soltani, Sadia
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 146-159
Persistent link: https://www.econbiz.de/10012797124
Saved in:
4
Value co-creation : a review of literature and future research agenda
Saha, Victor
;
Goyal, Praveen
;
Jebarajakirthy, Charles
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
Saved in:
5
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
6
The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform : an expectancy value theory perspective
Mai, Enping
;
Liao, Ying
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1389-1401
Persistent link: https://www.econbiz.de/10013400108
Saved in:
7
Value co-creation in the B2B context : a diagnosis of knowledge management based on multiple case studies
Bonamigo, Andrei
;
Guimarães Frech, Camila
;
Lopes, Ana …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1449-1462
Persistent link: https://www.econbiz.de/10013400122
Saved in:
8
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
9
Service-dominant logic and supply chain management : a systematic literature review
Ceren, Altuntaş Vural
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1109-1124
Persistent link: https://www.econbiz.de/10011802609
Saved in:
10
Applying service-dominant logic to recurrent release of software : an action research study
Barqawi, Neda
;
Syed, Kamran
;
Mathiassen, Lars
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 928-940
Persistent link: https://www.econbiz.de/10011564170
Saved in:
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