//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of business & industrial marketing"
~subject:"Customer value"
~subject:"Direct marketing"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Customer value
Direct marketing
Markenführung
B-to-B-Marketing
235
Business-to-business marketing
235
Lieferantenmanagement
150
Supplier relationship management
150
Relationship marketing
86
Beziehungsmarketing
85
Marketing management
46
Marketingmanagement
46
E-commerce
27
Electronic Commerce
27
Salespeople
26
Verkaufspersonal
26
Consumer behaviour
25
Customer satisfaction
25
Konsumentenverhalten
25
Kundenzufriedenheit
25
B2B
22
Innovation
21
Social Web
21
Social web
21
Selling
20
Verkauf
20
Business network
19
Unternehmensnetzwerk
19
Betriebliche Wertschöpfung
18
Value creation
18
Brand management
17
Business-to-Business marketing
17
Bibliometrics
16
Bibliometrie
16
Firm performance
16
Unternehmenserfolg
16
Customer integration
15
Industrial marketing
15
Internet marketing
15
Kundenintegration
15
Online-Marketing
15
Innovation management
14
Innovationsmanagement
14
more ...
less ...
Online availability
All
Undetermined
16
Type of publication
All
Article
30
Type of publication (narrower categories)
All
Article in journal
30
Aufsatz in Zeitschrift
30
Language
All
English
30
Author
All
Cobelli, Nicola
2
Dash, Satyabhusan
2
Ahlert, Martin
1
Alejandro, Thomas Brashear
1
Bettis-Outland, Harriette
1
Biemans, Wim G.
1
Bourlakis, Michael
1
Brandão, Amélia
1
Brock, Christian
1
Burton, Jamie
1
Cabanelas, Pablo
1
Cassia, Fabio
1
Chatterjee, Swagato
1
Confente, Ilenia
1
Coutelle-Brillet, Patricia
1
Cyr, Dianne J.
1
Fernandes, Teresa
1
Garets, Veronique des
1
Garner, Benjamin
1
Geigenmüller, Anja
1
Ghosh, Deviprasad
1
Gligor, David M.
1
Gomes, Mariana
1
Goyal, Praveen
1
Griffin, Abbie
1
Grzeskowiak, Stephan
1
Gupta, Suraksha
1
Hakola, Jenni
1
Hillebrand, Bas
1
Hirvonen, Saku
1
Holmes, Dawn
1
Hui, Laine Tan Hsin
1
Itani, Omar S.
1
Jalkala, Anne Maarit
1
Jebarajakirthy, Charles
1
Jiang, Yanxin
1
Kalafatis, Stavros P.
1
Kalra, Ashish
1
Karjaluoto, Heikki
1
Kenning, Peter
1
more ...
less ...
Published in...
All
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
100
Journal of business research : JBR
18
SpringerLink / Bücher
14
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
12
Journal of business-to-business marketing
12
Innovatives Markenmanagement
6
Journal of marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Innovation in pricing : contemporary theories and best practices
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Marketing theory
4
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
4
Creating and managing superior customer value
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
3
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
3
Journal of customer behaviour
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Management decision : MD
3
Springer eBook Collection / Business and Economics
3
Aufbruch : Ingredient Branding schafft Werte
2
Beiträge zum Controlling
2
Contributions to Management Science
2
Corporate reputation review : an international journal
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
2
Handbook of business-to-business marketing
2
Innovative Markenführung und -implementierung
2
International journal of business and emerging markets : IJBEM
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice
2
Journal of retailing and consumer services
2
Journal of service research
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin
;
Mady, Ashraf
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
Saved in:
4
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
5
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
6
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
7
Antecedents and consequences of reliance in the context of B2B brand image
Kittur, Prathamesh
;
Chatterjee, Swagato
;
Upadhyay, Amit
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10013539048
Saved in:
8
Value co-creation : a review of literature and future research agenda
Saha, Victor
;
Goyal, Praveen
;
Jebarajakirthy, Charles
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
Saved in:
9
The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform : an expectancy value theory perspective
Mai, Enping
;
Liao, Ying
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1389-1401
Persistent link: https://www.econbiz.de/10013400108
Saved in:
10
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->