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~isPartOf:"The journal of business & industrial marketing"
~subject:"Innovation"
~subject:"Markenführung"
~subject:"Online-Marketing"
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Innovation
Markenführung
Online-Marketing
B-to-B-Marketing
235
Business-to-business marketing
235
Lieferantenmanagement
150
Supplier relationship management
150
Relationship marketing
86
Beziehungsmarketing
85
Marketing management
46
Marketingmanagement
46
E-commerce
27
Electronic Commerce
27
Salespeople
26
Verkaufspersonal
26
Consumer behaviour
25
Customer satisfaction
25
Konsumentenverhalten
25
Kundenzufriedenheit
25
B2B
22
Social Web
21
Social web
21
Selling
20
Verkauf
20
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19
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19
Betriebliche Wertschöpfung
18
Value creation
18
Brand management
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Business-to-Business marketing
17
Bibliometrics
16
Bibliometrie
16
Firm performance
16
Unternehmenserfolg
16
Customer integration
15
Industrial marketing
15
Internet marketing
15
Kundenintegration
15
Innovation management
14
Innovationsmanagement
14
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Brashear-Alejandro, Thomas
2
Cantù, Chiara
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Dash, Satyabhusan
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Drummond, Conor
2
Jalkala, Anne Maarit
2
Kalafatis, Stavros P.
2
Kindström, Daniel
2
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2
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2
Singh, Jaywant
2
Ulkuniemi, Pauliina
2
Ahlert, Martin
1
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1
Asare, Anthony K.
1
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1
Bernard, Mike
1
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1
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1
Brandão, Amélia
1
Brenčič, Maja Makovec
1
Brock, Christian
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1
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1
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1
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1
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
131
Journal of business research : JBR
21
Journal of business-to-business marketing
16
SpringerLink / Bücher
14
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Research
9
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
8
Innovatives Markenmanagement
6
Springer eBook Collection
6
The journal of product & brand management
5
Innovation in pricing : contemporary theories and best practices
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
4
Beiträge zur empirischen Marketing- und Vertriebsforschung
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
Aufbruch : Ingredient Branding schafft Werte
2
Business-to-Business-Marketing
2
Businesses
2
Corporate reputation review : an international journal
2
European journal of marketing
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
2
Handbook of business-to-business marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
Innovative Markenführung und -implementierung
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of innovation management
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Journal of marketing
2
Journal of marketing research
2
Journal of marketing theory and practice
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ECONIS (ZBW)
50
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin
;
Mady, Ashraf
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
Saved in:
4
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
5
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi
;
Casidy, Riza
;
Mohan, Mayoor
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
Saved in:
6
Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
;
O'Toole, Thomas
;
Drummond, Conor
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
Saved in:
7
Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
(
ed.
);
O'Toole, Thomas
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014314174
Saved in:
8
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
9
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
10
Antecedents and consequences of reliance in the context of B2B brand image
Kittur, Prathamesh
;
Chatterjee, Swagato
;
Upadhyay, Amit
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10013539048
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