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~isPartOf:"The journal of business & industrial marketing"
~subject:"Internationaler Markteintritt"
~subject:"Multinationales Unternehmen"
~subject:"Schwellenländer"
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Internationaler Markteintritt
Multinationales Unternehmen
Schwellenländer
International marketing
17
Internationales Marketing
17
B-to-B-Marketing
6
Business-to-business marketing
6
KMU
5
Lieferantenmanagement
5
Marketing management
5
Marketingmanagement
5
SME
5
Supplier relationship management
5
Beziehungsmarketing
3
Export
3
Export performance
3
Firm performance
3
Relationship marketing
3
Strategic management
3
Strategisches Management
3
Transnational corporation
3
Unternehmenserfolg
3
Business network
2
Globalisierung
2
Globalization
2
International market entry
2
Market research
2
Marketing strategy
2
Marktforschung
2
Messe
2
Service differentiation
2
Social network
2
Soziales Netzwerk
2
Trade fair
2
Unternehmensnetzwerk
2
Absorption
1
Absorptive capacity
1
Adaptive selling behavior
1
Altertum
1
Ancient history
1
Auslandsaufenthalt
1
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English
6
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Al Ismail, Vanesa Balicevac
1
Crespo, Nuno Fernandes
1
Dickmann, Michael
1
Durrieu, François
1
Guedes, Maria João
1
Guesalaga, Rodrigo
1
Kimber, David
1
Naidoo, Vik
1
Patel, Pankaj
1
Pettersen, Inger Beate
1
Safari, Arsalan
1
Saleh, Ali Salman
1
Solberg, Carl Arthur
1
Tobiassen, Anita Ellen
1
Wu, Terry
1
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The journal of business & industrial marketing
International marketing review
37
Journal of international marketing
30
International business review : the official journal of the European International Business Academy
20
Journal of global marketing
17
Journal of business research : JBR
14
Industrial marketing management : the international journal for industrial and high-tech firms
12
Europäische Hochschulschriften / 5
11
SpringerLink / Bücher
11
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
10
International journal of emerging markets
8
Journal of international consumer marketing
7
Journal of the Academy of Marketing Science
7
Management international review : mir ; journal of international business
7
European journal of international management : EJIM
6
Journal of international entrepreneurship
6
Journal of world business : JWB
6
Advances in international marketing
5
Berichte aus der Betriebswirtschaft
5
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
5
Harvard business review : HBR
5
Journal of East-West business
5
Journal of international management
5
Journal of strategic marketing
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Effects of globalization on the firm
4
European journal of marketing : EJM
4
International journal of export marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International marketing in the fast changing world
4
Internationalisierung von Vertrieb und Handel
4
Journal of business ethics : JOBE
4
Journal of euromarketing
4
Journal of marketing
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Anxieties and management responses in international business
3
Edward Elgar E-Book Archive
3
Entrepreneurial business and economics review : EBER
3
European research studies
3
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ECONIS (ZBW)
6
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1
Understanding networking dynamics in born global firms' internationalization : balancing the mix of physical and virtual networking in B2B markets
Tobiassen, Anita Ellen
;
Pettersen, Inger Beate
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 494-506
Persistent link: https://www.econbiz.de/10013539310
Saved in:
2
Patterns of international marketing strategy
Solberg, Carl Arthur
;
Durrieu, François
- In:
The journal of business & industrial marketing
38
(
2023
)
7
,
pp. 1532-1544
Persistent link: https://www.econbiz.de/10014314140
Saved in:
3
When in Rome, do as the Romans do : can international marketing adaptation improve the association between servitization and profitability?
Guedes, Maria João
;
Crespo, Nuno Fernandes
;
Patel, Pankaj
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2197-2219
Persistent link: https://www.econbiz.de/10014471924
Saved in:
4
Are your international salespeople culturally intelligent? : the influence of cultural intelligence on adaptive selling behavior with B2B customers
Kimber, David
;
Guesalaga, Rodrigo
;
Dickmann, Michael
- In:
The journal of business & industrial marketing
37
(
2022
)
4
,
pp. 734-747
Persistent link: https://www.econbiz.de/10013165213
Saved in:
5
Enhancing the export activities of small and medium-sized enterprises in emerging markets
Safari, Arsalan
;
Saleh, Ali Salman
;
Al Ismail, Vanesa …
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1150-1166
Persistent link: https://www.econbiz.de/10013399881
Saved in:
6
Innovations in marketing of higher education : foreign market entry mode of not-for-profit universities
Naidoo, Vik
;
Wu, Terry
- In:
The journal of business & industrial marketing
29
(
2014
)
6
,
pp. 546-558
Persistent link: https://www.econbiz.de/10010413141
Saved in:
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