Patterns of international marketing strategy
Carl Arthur Solberg and François Durrieu
| Year of publication: |
2023
|
|---|---|
| Authors: | Solberg, Carl Arthur ; Durrieu, François |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 7, p. 1532-1544
|
| Subject: | International marketing | SEM | Strategic groups | Strategy pattern | Internationales Marketing | Wettbewerbsstrategie | Competitive strategy | Strategisches Management | Strategic management | Internationaler Markteintritt | International market entry | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2022-0091 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314140