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~isPartOf:"The journal of business & industrial marketing"
~subject:"Marketing management"
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Search: subject:"Produktinnovation"
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Marketing management
New product development
55
Produktentwicklung
55
Innovation
41
Innovation management
27
Innovationsmanagement
27
Marketingmanagement
15
Beziehungsmarketing
10
Relationship marketing
10
Lieferantenmanagement
9
Supplier relationship management
9
B-to-B-Marketing
7
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7
Firm performance
7
Unternehmenserfolg
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Product innovation
6
Dienstleistungssektor
5
Erfolgsfaktor
5
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5
Lieferkette
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New product performance
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Service industry
5
Success factor
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Taiwan
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Leistungsbündel
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Hsu, Yen
2
Anand, Sandip
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Bicen, Pelin
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Carbonell, Pilar
1
Chang, Yun-chi
1
Conchar, Margy
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Darley, William K.
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Elvers, David
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Falasca, Mauro
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Medrano, Natalia
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of business research : JBR
16
International journal of innovation management
11
Journal of strategic marketing
10
European journal of marketing : EJM
7
Journal of business-to-business marketing
6
Journal of the Academy of Marketing Science
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Marketing intelligence & planning
5
European journal of innovation management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
SpringerLink / Bücher
4
The journal of product & brand management
4
IEEE transactions on engineering management : EM
3
International journal of innovation and technology management
3
International journal of production economics
3
International journal of technology marketing : IJTMkt
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Cogent business & management
2
DLSU business & economics review
2
ERIM Report Series Reference
2
Economics of innovation and new technology
2
European management journal
2
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Innovation: organization & management : IOM
2
International journal of technology management : IJTM
2
International small business journal : researching entrepreneurship
2
Journal of business case studies
2
Journal of business strategy
2
Journal of international marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Management decision : MD
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
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ECONIS (ZBW)
15
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1
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
2
Proactive market orientation and business model innovation to attain superior new smart connected products performance
M. S., Shashishekar
;
Anand, Sandip
;
Paul, Arun Kumar
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 497-508
Persistent link: https://www.econbiz.de/10013165189
Saved in:
3
The impact of customer knowledge and marketing dynamic capability on innovation performance : an empirical analysis
Falasca, Mauro
;
Zhang, Jiemei
;
Conchar, Margy
;
Li, Like
- In:
The journal of business & industrial marketing
32
(
2017
)
7
,
pp. 901-912
Persistent link: https://www.econbiz.de/10011773525
Saved in:
4
Market orientation, innovation commercialization capability and firm performance relationships : the moderating role of supply chain influence
Lim, Jeen-su
;
Darley, William K.
;
Marion, David
- In:
The journal of business & industrial marketing
32
(
2017
)
7
,
pp. 913-924
Persistent link: https://www.econbiz.de/10011773530
Saved in:
5
Inbound open innovation for pharmaceutical markets : a case study of an anti-diabetic drug in-licensing decision
Wu, Allan Ya-Huan
;
Little, Victoria Janine
;
Low, Brian
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011486501
Saved in:
6
The effects of the crisis on marketing innovation : an application for Spain
Medrano, Natalia
;
Olarte-Pascual, Cristina
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 404-417
Persistent link: https://www.econbiz.de/10011524008
Saved in:
7
The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation
Matikainen, Minna
;
Terho, Harri
;
Parvinen, Petri
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 625-639
Persistent link: https://www.econbiz.de/10011564319
Saved in:
8
A value cocreation strategy model for improving product development performance
Hsu, Yen
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
Saved in:
9
Conceptualizing a framework for customer integration during new product development of chemical companies
Elvers, David
;
Song, Chie Hoon
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 488-497
Persistent link: https://www.econbiz.de/10011496547
Saved in:
10
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
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