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~isPartOf:"The journal of business & industrial marketing"
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Messe
9
Trade fair
9
Marketing management
5
Marketingmanagement
5
Messebeteiligung
3
Trade fair participation
3
Beziehungsmarketing
2
International marketing
2
Internationales Marketing
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2
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1
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Außenwirtschaftstheorie
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Consumer behaviour
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1
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1
Destination management
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Destinationsmanagement
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Economic conditions
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Erfolgsfaktor
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Exhibition
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Exhibitions
1
Export
1
Export performance
1
Holiday behaviour
1
Industrial marketing
1
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Inter-firm cooperation
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Bettis-Outland, Harriette
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Skallerud, Kåre
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The journal of business & industrial marketing
Trade show management : planning, implementing and controlling of trade shows, conventions and events
38
Ifo-Schnelldienst
13
Industrial marketing management : the international journal for industrial and high-tech firms
11
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
8
SpringerLink / Bücher
7
International journal of hospitality management
6
Research
6
Europäische Hochschulschriften / 5
5
Journal of business-to-business marketing
5
Intereconomics : review of European economic policy
4
Economic geography
3
European journal of marketing : EJM
3
Ifo-Studien zu Handels- und Dienstleistungsfragen
3
Journal of business research : JBR
3
Journal of promotion management : JPM
3
Journal of travel and tourism marketing
3
Markenkommunikation und Beziehungsmarketing
3
Schriftenreihe der HHL Leipzig Graduate School of Management
3
Springer eBook Collection
3
Tourism management : research, policies, practice
3
Working paper / National Bureau of Economic Research, Inc.
3
Zeitschrift für Wirtschaftsgeographie
3
Advances in business marketing : a research annual
2
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
2
BMWI-Dokumentation
2
Contributions to Economics
2
Cosmopolitan canvases : the globalization of markets for contemporary art
2
Customer Experience : Forum Dienstleistungsmanagement
2
DUV : Wirtschaftswissenschaft
2
Diskussionspapiere des Instituts für Messewirtschaft und Distributionsforschung / Universität zu Köln, Institut für Messewirtschaft und Distributionsforschung
2
Edition / AUMA
2
Events und Erlebnis : Stand und Perspektiven der Eventforschung
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Events und Messen im digitalen Zeitalter : aktueller Stand und Perspektiven
2
Göttinger handwerkswirtschaftliche Studien
2
Handbuch Messemanagement : Planung, Durchführung und Kontrolle von Messen, Kongressen und Events
2
Journal of customer behaviour
2
Journal of economic geography
2
Journal of promotion management : innovations in planning and applied research
2
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ECONIS (ZBW)
9
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1
Trade show visitors and key technological trends : from a literature review to a conceptual framework
Vitali, Veronica
;
Bazzani, Claudia
;
Gimigliano, Annamaria
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 142-166
Persistent link: https://www.econbiz.de/10013538986
Saved in:
2
A new approach of innovation and network on export in trade fair context : evidence from Portuguese SMEs
Silva, Pedro Mendonça
;
Moutinho, Victor Ferreira
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 509-528
Persistent link: https://www.econbiz.de/10013165190
Saved in:
3
IT usage for enhancing trade show performance : evidence from the aviation services
Singh, Jaywant
;
Shukla, Paurav
;
Kalafatis, Stavros P.
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 398-408
Persistent link: https://www.econbiz.de/10011662271
Saved in:
4
Macroeconomic impact on trade show goals
Adams, Russell
;
Coyle, Tom
;
Downey, Clara
;
Lovett, Marvin
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 710-721
Persistent link: https://www.econbiz.de/10011692496
Saved in:
5
A relationship marketing perspective to trade fairs : insights from participants
Sarmento, Maria Lurdes
;
Farhangmehr, Minoo
;
Simões, …
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 584-593
Persistent link: https://www.econbiz.de/10011339848
Saved in:
6
Trade show and exhibition marketing
Bettis-Outland, Harriette
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976039
Saved in:
7
Exploring visitor experiences at trade shows
Rinallo, Diego
;
Borghini, Stefania
;
Golfetto, Francesca
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 249-258
Persistent link: https://www.econbiz.de/10003976049
Saved in:
8
Structure, strategy and performance of exhibitors at individual booths versus joint booths
Skallerud, Kåre
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 259-267
Persistent link: https://www.econbiz.de/10003976051
Saved in:
9
Travel trade shows : exploratory study of exhibitors' perceptions
Yuksel, Ulku
;
Voola, Ranjit
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 293-300
Persistent link: https://www.econbiz.de/10003976062
Saved in:
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