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~isPartOf:"The journal of consumer marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
~subject:"Markenführung"
~subject:"Werbewirkung"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Beziehungsmarketing
Kundenzufriedenheit
Markenführung
Werbewirkung
Consumer behaviour
677
Konsumentenverhalten
676
Brand management
329
Brand image
301
Markenimage
301
Brand
207
Markenartikel
205
Relationship marketing
125
Social Web
71
Social web
71
Advertising effects
60
Internet marketing
59
Online-Marketing
59
USA
55
United States
54
Emotion
47
Marketing management
44
Luxury goods
43
Luxusgüter
43
Marketingmanagement
43
Preismanagement
37
Pricing strategy
37
Brand loyalty
36
Personality psychology
36
Persönlichkeitspsychologie
36
Viral marketing
35
Virales Marketing
35
China
32
Einzelhandel
30
Retail trade
30
Advertising
29
Designation of origin
29
Herkunftsbezeichnung
29
Markentreue
28
Social media
28
Werbung
28
Online retailing
27
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Undetermined
231
Free
10
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Article
384
Book / Working Paper
3
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Article in journal
387
Aufsatz in Zeitschrift
387
Collection of articles of several authors
2
Conference paper
2
Konferenzbeitrag
2
Sammelwerk
2
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1
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English
387
Author
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Guzman, Francisco
11
Fetscherin, Marc
5
Veloutsou, Cleopatra
4
Bhaduri, Gargi
3
Gendel-Guterman, Hanna
3
Hegner, Sabrina
3
Kaltcheva, Velitchka D.
3
Khan, Huda
3
Lee, Richard
3
Levy, Shalom
3
Lockshin, Larry
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Wallace, Elaine
3
Abratt, Russell
2
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Balasubramanian, Siva Kumar
2
Black, William C.
2
Broyles, S. Allen
2
Buil, Isabel
2
Carsana, Laurence
2
Chan, Kara
2
Christodoulides, George
2
Chrysochou, Polymeros
2
Coker, Kesha K.
2
Costa, Patrício
2
Craton, Lincoln G.
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Descotes, Raluca Mogos
2
Dwivedi, Abhishek
2
Flight, Richard L.
2
Grappi, Silvia
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
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Published in...
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The journal of consumer marketing
The journal of product & brand management
Journal of business research : JBR
796
Journal of retailing and consumer services
767
International journal of hospitality management
306
The journal of brand management : an international journal
285
Psychology & marketing
203
Journal of marketing communications
185
The journal of services marketing
165
Asia Pacific journal of marketing and logistics
164
European journal of marketing : EJM
155
International journal of advertising : the review of marketing communications
154
Cogent business & management
142
Journal of hospitality marketing & management
135
Journal of travel and tourism marketing
134
Journal of the Academy of Marketing Science
128
International journal of contemporary hospitality management
127
Journal of strategic marketing
122
Journal of promotion management : innovations in planning and applied research
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
Marketing intelligence & planning
112
Journal of marketing
109
International journal of internet marketing and advertising : IJIMA
108
Marketing letters : a journal of research in marketing
108
Journal of retailing
107
SpringerLink / Bücher
103
International journal of advertising : the quarterly review of marketing communications
100
The service industries journal
100
Tourism management : research, policies, practice
100
Journal of promotion management : JPM
97
International journal of consumer studies
94
The international review of retail, distribution and consumer research
93
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
Journal of international consumer marketing
92
International journal of retail & distribution management
88
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
88
Services marketing quarterly
82
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
80
Journal of marketing research : JMR
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
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ECONIS (ZBW)
387
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1
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10
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387
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
8
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
9
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
10
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
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