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~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"fin"
~person:"Kergoat, Marine"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~type_genre:"Article in journal"
~type_genre:"Guidebook"
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Consumer behaviour
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Kergoat, Marine
Lysonski, Steven
5
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Picture-based persuasion in advertising : the impact of attractive pictures on verbal ad's content
Kergoat, Marine
;
Meyer, Thierry
;
Merot, Alain
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 624-635
Persistent link: https://www.econbiz.de/10011808332
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2
When face engulfs the field : differential effects of visual quality levels in print ads
Kergoat, Marine
;
Meyer, Thierry
- In:
The journal of consumer marketing
32
(
2015
)
4
,
pp. 225-233
Persistent link: https://www.econbiz.de/10011407094
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