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~isPartOf:"The journal of consumer marketing"
~language:"eng"
~person:"Leone, Robert P."
~subject:"Jugendliche"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Jugendliche
Konsumentenverhalten
Brand
2
Brand image
2
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Brand ratings decomposition
2
Consumer behaviour
2
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Leone, Robert P.
Chan, Kara
6
Lysonski, Steven
5
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
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Milne, George R.
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Ng, Yu Leung
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Shoham, Aviv
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Astous, Alain d'
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Barber, Nelson
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Beneke, Justin
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Black, William C.
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Block, Martin P.
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Bose, Mousumi
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Byun, Kyung-Ah
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Castaño, Raquel
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Demangeot, Catherine
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Eastman, Jacqueline Kilsheimer
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Eberhart, Andrea K.
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Felix, Reto
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Goldman, Sharon M.
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Hernandez, Monica D.
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Herrmann, Jean-Luc
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Herstein, Ram
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Kemp, Elyria
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Meyer, Thierry
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The journal of consumer marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Beyond "halo" : the identification and implications of differential brand effects across global markets
Raggio, Randle D.
;
Leone, Robert P.
;
Black, William C.
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010373826
Saved in:
2
How consumers' use of brand vs attributee information evolves over time
Raggio, RandleD.
;
Leone, Robert P.
;
Black, William C.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 290-300
Persistent link: https://www.econbiz.de/10010416695
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