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~isPartOf:"The journal of consumer marketing"
~person:"Black, William C."
~type_genre:"Aufsatz in Zeitschrift"
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Black, William C.
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The journal of consumer marketing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of service research : JSR
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The international review of retail, distribution and consumer research
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The journal of services marketing
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ECONIS (ZBW)
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How consumers' use of brand vs attributee information evolves over time
Raggio, RandleD.
;
Leone, Robert P.
;
Black, William C.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 290-300
Persistent link: https://www.econbiz.de/10010416695
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Beyond "halo" : the identification and implications of differential brand effects across global markets
Raggio, Randle D.
;
Leone, Robert P.
;
Black, William C.
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010373826
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