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~isPartOf:"The journal of consumer marketing"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Sponsoring"
~subject:"United States"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Brand
Konsumentenverhalten
Sponsoring
United States
Advertising effects
32
Werbewirkung
32
Consumer behaviour
27
Advertising
17
Werbung
17
Brand image
8
Brand management
8
Markenführung
8
Markenimage
8
Internet marketing
7
Online-Marketing
7
USA
6
Markenartikel
5
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Advertisement
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Marketing management
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Marketingmanagement
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Perception
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Advertising effectiveness
2
Advertising music
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Attention
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Bibliometrics
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2
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Emotion
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Fernsehwerbung
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Frauen
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Hong Kong
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Hongkong
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Hörfunkwerbung
2
Information processing
2
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29
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English
29
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Chan, Kara
2
Craton, Lincoln G.
2
Herrmann, Jean-Luc
2
Kergoat, Marine
2
Meyer, Thierry
2
Berg, Hanna
1
Bhaduri, Gargi
1
Bittner, Jenny V.
1
Bournois, Frank
1
Bullock, Graham
1
Callaghan, Glenn M.
1
Chang, Ya Ping
1
Cobbs, Joe
1
Corneille, Olivier
1
Davila, Andrès
1
Demarmels, Sascha
1
Dianoux, Christian
1
Doss, Brian D.
1
Eastman, Jacqueline K.
1
Georgia, Emily J.
1
Grigaliunaite, Viktorija
1
Hernandez, Monica D.
1
Jackson, Paul R.
1
Jensen, Jonathan A.
1
Johnson, Christopher
1
Jüttner, Uta
1
Kacha, Mathieu
1
Kalliny, Morris
1
Karremans, Johan C.
1
Keel, Astrid Lei
1
Ketelaar, Paul Edwin
1
Konig, Ruben Peter
1
Lantos, Geoffrey P.
1
Lantos, Geofftrey P.
1
Laraway, Sean
1
Leung, Vivienne
1
Lindström, Annika
1
Liu, Jun
1
McGee, Shannon C.
1
Merot, Alain
1
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The journal of consumer marketing
Journal of business research : JBR
147
Journal of marketing communications
142
International journal of advertising : the review of marketing communications
140
Journal of advertising research
119
International journal of advertising : the quarterly review of marketing communications
113
Journal of advertising : official publication of the American Academy of Advertising
92
Psychology & marketing
81
Journal of promotion management : JPM
74
Journal of retailing and consumer services
69
Journal of promotion management : innovations in planning and applied research
68
International journal of internet marketing and advertising : IJIMA
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Marketing letters : a journal of research in marketing
43
Journal of marketing research : JMR
40
European journal of marketing : EJM
39
Journal of current issues and research in advertising : JCIRA
36
The journal of product & brand management
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Health marketing quarterly
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Asia Pacific journal of marketing and logistics
29
Journal of marketing
27
Marketing : ZFP ; journal of research and management
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The journal of brand management : an international journal
26
International journal of hospitality management
25
Journal of current issues and research in advertising
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of international consumer marketing
23
Marketing intelligence & planning
23
International journal of sports marketing & sponsorship
22
Journal of consumer behaviour : an international research review
21
European journal of marketing
20
Journal of global marketing
20
Young consumers : insight and ideas for responsible marketers
20
Sport marketing quarterly : preferred journal of the Sport Marketing Association
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
18
Journal of the Academy of Marketing Science
18
International journal of pharmaceutical and healthcare marketing : IJPHM
17
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ECONIS (ZBW)
29
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29
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1
Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.
;
Wang, Yong Jian
;
Sheng, Hong
; …
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
Saved in:
2
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
3
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
4
The effect of female celebrity spokesperson in FMCG advertising : neuromarketing approach
Pileliene, Lina
;
Grigaliunaite, Viktorija
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 202-213
Persistent link: https://www.econbiz.de/10011694825
Saved in:
5
Activating values to stimulate organic food purchases : can advertisements increase pro-environmental intentions?
Bullock, Graham
;
Johnson, Christopher
;
Southwell, Brian
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 427-441
Persistent link: https://www.econbiz.de/10011783130
Saved in:
6
How the content of location-based advertisings influences consumers' store patronage intention
Zhu, Dong Hong
;
Sun, Hui
;
Chang, Ya Ping
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 603-611
Persistent link: https://www.econbiz.de/10011808330
Saved in:
7
Picture-based persuasion in advertising : the impact of attractive pictures on verbal ad's content
Kergoat, Marine
;
Meyer, Thierry
;
Merot, Alain
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 624-635
Persistent link: https://www.econbiz.de/10011808332
Saved in:
8
Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
9
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
10
How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention
Storme, Martin
;
Myszkowski, Nils
;
Davila, Andrès
; …
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 432-440
Persistent link: https://www.econbiz.de/10011485815
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