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~isPartOf:"The journal of consumer marketing"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Konsumentenverhalten
Advertising effects
32
Werbewirkung
32
Consumer behaviour
27
Advertising
17
Werbung
17
Brand image
8
Brand management
8
Markenführung
8
Markenimage
8
Internet marketing
7
Online-Marketing
7
USA
6
United States
6
Brand
5
Markenartikel
5
Age group
4
Altersgruppe
4
Target group
4
Zielgruppe
4
Advertisement
3
Marketing management
3
Marketingmanagement
3
Perception
3
Wahrnehmung
3
Advertising effectiveness
2
Advertising music
2
Attention
2
Bibliometrics
2
Bibliometrie
2
Cognition
2
Credibility
2
Emotion
2
Fernsehwerbung
2
Frauen
2
Hong Kong
2
Hongkong
2
Hörfunkwerbung
2
Information processing
2
Jugendliche
2
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Article
27
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Article in journal
27
Aufsatz in Zeitschrift
27
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English
27
Author
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Chan, Kara
2
Craton, Lincoln G.
2
Herrmann, Jean-Luc
2
Kergoat, Marine
2
Meyer, Thierry
2
Berg, Hanna
1
Bhaduri, Gargi
1
Bittner, Jenny V.
1
Bournois, Frank
1
Bullock, Graham
1
Callaghan, Glenn M.
1
Chang, Ya Ping
1
Cobbs, Joe
1
Corneille, Olivier
1
Davila, Andrès
1
Demarmels, Sascha
1
Dianoux, Christian
1
Doss, Brian D.
1
Eastman, Jacqueline K.
1
Georgia, Emily J.
1
Grigaliunaite, Viktorija
1
Hernandez, Monica D.
1
Jackson, Paul R.
1
Jensen, Jonathan A.
1
Johnson, Christopher
1
Jüttner, Uta
1
Kacha, Mathieu
1
Kalliny, Morris
1
Karremans, Johan C.
1
Keel, Astrid Lei
1
Ketelaar, Paul Edwin
1
Konig, Ruben Peter
1
Lantos, Geoffrey P.
1
Lantos, Geofftrey P.
1
Laraway, Sean
1
Leung, Vivienne
1
Lindström, Annika
1
Liu, Jun
1
McGee, Shannon C.
1
Merot, Alain
1
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The journal of consumer marketing
Journal of business research : JBR
140
International journal of advertising : the review of marketing communications
137
Journal of marketing communications
131
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
Psychology & marketing
59
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of sports marketing & sponsorship
14
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ECONIS (ZBW)
27
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1
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27
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1
Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.
;
Wang, Yong Jian
;
Sheng, Hong
; …
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
Saved in:
2
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
3
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
4
The effect of female celebrity spokesperson in FMCG advertising : neuromarketing approach
Pileliene, Lina
;
Grigaliunaite, Viktorija
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 202-213
Persistent link: https://www.econbiz.de/10011694825
Saved in:
5
Activating values to stimulate organic food purchases : can advertisements increase pro-environmental intentions?
Bullock, Graham
;
Johnson, Christopher
;
Southwell, Brian
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 427-441
Persistent link: https://www.econbiz.de/10011783130
Saved in:
6
How the content of location-based advertisings influences consumers' store patronage intention
Zhu, Dong Hong
;
Sun, Hui
;
Chang, Ya Ping
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 603-611
Persistent link: https://www.econbiz.de/10011808330
Saved in:
7
Picture-based persuasion in advertising : the impact of attractive pictures on verbal ad's content
Kergoat, Marine
;
Meyer, Thierry
;
Merot, Alain
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 624-635
Persistent link: https://www.econbiz.de/10011808332
Saved in:
8
Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
9
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
10
How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention
Storme, Martin
;
Myszkowski, Nils
;
Davila, Andrès
; …
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 432-440
Persistent link: https://www.econbiz.de/10011485815
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