//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of consumer marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Lebensalter"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Age group
17
Altersgruppe
17
Consumer behaviour
8
Konsumentenverhalten
8
USA
8
United States
8
Advertising effects
4
Werbewirkung
4
Comparison
3
Marketing
3
Vergleich
3
Australia
2
Australien
2
Cohort analysis
2
Internet marketing
2
Kohortenanalyse
2
Marketing management
2
Marketingmanagement
2
Media usage
2
Mediennutzung
2
Motivation
2
Online-Marketing
2
Target group
2
Zielgruppe
2
2009-2011
1
Advertising
1
Beziehungsmarketing
1
Brand management
1
Business start-up
1
Children
1
Cluster analysis
1
Clusteranalyse
1
Cognition
1
Cognitive age
1
Communication
1
Crisis management
1
Cultural sociology
1
Data Mining
1
Data mining
1
Decision tree
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
16
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
17
Author
All
Lingelbach, David
2
Patino, Anthony
2
Pitta, Dennis A.
2
Bittner, Jenny V.
1
Bruwer, Johan
1
Eastman, Jacqueline K.
1
Errajaa, Karim
1
Fam, Kim Shyan
1
Gurău, Călin
1
Hennings, Nadine
1
Hinesly, Mary D.
1
Insch, Andrea
1
Iyer, Pramod
1
Józsa, László
1
Kaltcheva, Velitchka D.
1
Kilian, Thomas
1
Krisjanous, Jayne
1
Langner, Sascha
1
Laufer, Daniel
1
Le Serre, Delphine
1
Legohérel, Patrick
1
Leppel, Karen
1
Liu, Jun
1
McCloskey, Donna W.
1
Meyer, Tracy
1
Miller, Bernadette
1
Milner, Trenton
1
Moore, Marguerite
1
Pitta, Dennis
1
Rosenstreich, Daniela
1
Saliba, Anthony
1
Shipper, Jeffrey
1
Silvera, David H.
1
Smith, Katherine Taken
1
Strutton, David
1
Weber, Karin
1
Yazdanparast, Atefeh
1
Young, Amy M.
1
more ...
less ...
Published in...
All
The journal of consumer marketing
Discussion paper series / IZA
152
Working paper / National Bureau of Economic Research, Inc.
146
NBER working paper series
133
NBER Working Paper
120
IZA Discussion Paper
84
OECD Education Statistics
36
Journal of managerial psychology
30
CESifo working papers
29
Journal of retailing and consumer services
29
Discussion paper / Centre for Economic Policy Research
24
Journal of health economics
24
Journal of economic behavior & organization : JEBO
23
Demography : a publication of the Population Association of America ; the statistical study of human populations
22
The review of economics and statistics
22
Economics letters
20
MPIDR working papers
20
ZEW discussion papers
20
Journal of human resources : JHR
18
Journal of vocational behavior
18
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
18
Working paper
18
GLO discussion paper
17
Journal of business and psychology
17
Labour economics : official journal of the European Association of Labour Economists
17
Population and development review
17
CESifo Working Paper
14
Economics of education review
14
Journal of business research : JBR
14
Journal of population economics
14
Discussion paper / Tinbergen Institute
13
International journal of consumer studies
13
Journal of the economics of ageing
13
Southern economic journal
13
Discussion paper
12
International journal of hospitality management
12
Management research review
12
Population : édition française : revue publiée par l'Institut national d'études démographiques
12
SpringerLink / Bücher
12
Young consumers : insight and ideas for responsible marketers
12
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the effectiveness of WOM/eWOM communications across age-based cohorts : implications for political marketers
Iyer, Pramod
;
Yazdanparast, Atefeh
;
Strutton, David
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 646-663
Persistent link: https://www.econbiz.de/10011808334
Saved in:
2
Culture as a moderator of cognitive age and travel motivation/perceived risk relations among seniors
Le Serre, Delphine
;
Weber, Karin
;
Legohérel, Patrick
; …
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 455-466
Persistent link: https://www.econbiz.de/10011783141
Saved in:
3
Motivational effects and age differences of gamification in product advertising
Bittner, Jenny V.
;
Shipper, Jeffrey
- In:
The journal of consumer marketing
31
(
2014
)
5
,
pp. 391-400
Persistent link: https://www.econbiz.de/10010423834
Saved in:
4
Insights into mature consumers of financial services
Milner, Trenton
;
Rosenstreich, Daniela
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 248-257
Persistent link: https://www.econbiz.de/10009765040
Saved in:
5
Age-related reaction to a product harm crisis
Silvera, David H.
;
Meyer, Tracy
;
Laufer, Daniel
- In:
The journal of consumer marketing
29
(
2012
)
4
,
pp. 302-309
Persistent link: https://www.econbiz.de/10009582043
Saved in:
6
Interactive media usage among millennial consumers
Moore, Marguerite
- In:
The journal of consumer marketing
29
(
2012
)
6
,
pp. 436-444
Persistent link: https://www.econbiz.de/10009681518
Saved in:
7
The emergence of marketing in Millennial new ventures
Lingelbach, David
;
Patino, Anthony
;
Pitta, Dennis A.
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 136-145
Persistent link: https://www.econbiz.de/10009541758
Saved in:
8
Do Millennials read books or blogs? : introducing a media usage typology of the internet generation
Kilian, Thomas
;
Hennings, Nadine
;
Langner, Sascha
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 114-124
Persistent link: https://www.econbiz.de/10009541762
Saved in:
9
A life-stage analysis of consumer loyalty profile : comparing Generation X and Millennial consumers
Gurău, Călin
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 103-113
Persistent link: https://www.econbiz.de/10009541763
Saved in:
10
The impact of generational cohorts on status consumption : an exploratory look at generational cohort and demographics on status consumption
Eastman, Jacqueline K.
;
Liu, Jun
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 93-102
Persistent link: https://www.econbiz.de/10009541766
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->