//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Markenartikel"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtuelle Community"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Social Web
182
Social web
182
Internet marketing
90
Online-Marketing
90
Consumer behaviour
85
Konsumentenverhalten
85
Social media
75
Brand management
73
Markenführung
73
Brand image
51
Markenimage
51
Viral marketing
47
Virales Marketing
47
Beziehungsmarketing
44
Relationship marketing
44
Tourism
42
Tourismus
41
Brand
36
Holiday behaviour
34
Urlaubsverhalten
34
Tourism marketing
25
Tourismusmarketing
25
Emotion
22
Tourism industry
20
Tourismuswirtschaft
20
Destination management
14
Destinationsmanagement
14
Online retailing
14
Online-Handel
14
Customer integration
13
Hotel industry
13
Hotellerie
13
Kundenintegration
13
Social network
12
Soziales Netzwerk
12
Brand loyalty
9
Data Mining
9
Data mining
9
Consumer engagement
8
more ...
less ...
Online availability
All
Undetermined
29
Type of publication
All
Article
35
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
35
Language
All
English
35
Author
All
Wallace, Elaine
3
Guzman, Francisco
2
Kennedy, Eric
2
Amelia, Maria Veronica
1
Arcand, Manon
1
Arcodia, Charles
1
Augusto, Mário Gomes
1
Barbarossa, Camilla
1
Barreda, Albert A.
1
Baudry, Damien
1
Bendoni, Wendy K.
1
Bilgihan, Anil
1
Billore, Aditya
1
Breazeale, Mike
1
Buil, Isabel
1
Chaput, Luciana
1
Chen, Tom
1
Cooper, Tony
1
De Chernatony, Leslie
1
Dessart, Laurence
1
Dobele, Angela R.
1
Dwivedi, Yogesh Kumar
1
Esmark Jones, Carol L.
1
Feng, Wenting
1
Graves, Christopher
1
Halaszovich, Tilo F.
1
Hanna, Sonya
1
Hatzithomas, Leonidas
1
Herter, Márcia Maurer
1
Hollebeek, Linda D.
1
Huang, Travis K.
1
Hughes, Mine Üçok
1
Hung, Yu-Chen
1
Kaufmann, Hans Rüdiger
1
Khan, Jashim
1
Kim, Hye-yŏng
1
Kumar, Jitender
1
Le, Truc H.
1
Lin, Kuan-Yu
1
Lo, Pei-San
1
more ...
less ...
Published in...
All
The journal of product & brand management
Tourism management : research, policies, practice
Journal of business research : JBR
28
The journal of brand management : an international journal
27
Journal of retailing and consumer services
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
International journal of internet marketing and advertising : IJIMA
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of fashion marketing and management
6
Journal of marketing communications
6
Psychology & marketing
6
Technological forecasting & social change : an international journal
6
Business horizons
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of internet commerce
5
Journal of marketing
5
Journal of strategic marketing
5
Global business review
4
Journal of global marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
European journal of marketing
3
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of hospitality management
3
Journal of consumer marketing
3
Journal of international consumer marketing
3
Journal of service management
3
Marketing theory
3
Corporate communications : an international journal
2
Corporate reputation review : an international journal
2
European Sport management quarterly : ESMQ
2
Future Business Journal
2
Global business & economics review
2
more ...
less ...
Source
All
ECONIS (ZBW)
35
Showing
1
-
10
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
2
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
5
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
6
Social media influencer (SMI) as a human brand : a need fulfillment perspective
Malik, Aaminah Zaman
;
Thapa, Sajani
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10013552950
Saved in:
7
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
8
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
9
Effects of brand feedback to negative eWOM on brand love/hate : an expectancy violation approach
Yang, Jing
;
Mundel, Juan
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 279-292
Persistent link: https://www.econbiz.de/10013164320
Saved in:
10
Investigating brand community engagement and evangelistic tendencies on social media
Sharma, Purvendu
;
Sadh, Ashish
;
Billore, Aditya
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->