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~isPartOf:"The journal of product & brand management"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~language:"eng"
~language:"spa"
~person:"Broyles, S. Allen"
~person:"Stoel, Leslie"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Consumer behaviour
Konsumentenverhalten
5
Brand image
4
Markenimage
4
Beziehungsmarketing
3
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Relationship marketing
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Einzelhandel
2
Industrie
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Lieferantenmanagement
2
Manufacturing industries
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Price discount
2
Pricing strategy
2
Purchase intentions
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Advertising effects
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Brand attitude
1
Brand relationship
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Customer satisfaction
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Customization
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E-commerce
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Internationales Marketing
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Marketingmanagement
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Niedrigpreisstrategie
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Online retailing
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Broyles, S. Allen
Stoel, Leslie
Chan, Kara
12
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9
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4
Fetscherin, Marc
4
Laaksonen, Pirjo
4
Sarkar, Abhigyan
4
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3
Kang, Jiyun
3
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The journal of product & brand management
Young consumers : insight and ideas for responsible marketers
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
The service industries journal
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ECONIS (ZBW)
5
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1
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
2
An unintended consequence of exaggerated maximum-discount tensile price claims
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 700-709
Persistent link: https://www.econbiz.de/10011616266
Saved in:
3
High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
Saved in:
4
The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan
;
Broyles, S. Allen
;
Kohli, Chiranjeev
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
Saved in:
5
Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen
;
Ross, Robert H.
;
Davis, Donna
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
Saved in:
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