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~isPartOf:"The journal of product & brand management"
~language:"eng"
~subject:"Luxusgüter"
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Luxusgüter
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
17
Product quality
17
Produktqualität
17
USA
17
Brand love
16
Corporate Social Responsibility
16
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English
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Bashir, Irfan
2
Fazili, Asif Iqbal
2
Kang, Jiyun
2
Kapferer, Jean-Noël
2
Khan, Sameeullah
2
Roy, Subhadip
2
Turunen, Linda Lisa Maria
2
Valette-Florence, Pierre
2
Wiedmann, Klaus-Peter
2
Aiello, Gaetano
1
Ashill, Nicholas Jeremy
1
Atkinson, Stephanie D.
1
Baghi, Ilaria
1
Barra, Cristóbal
1
Bendoni, Wendy K.
1
Bhaduri, Gargi
1
Boisvert, Jean
1
Brannon, Daniel C.
1
Butcher, Joshua
1
Chaput, Luciana
1
Chen, Annie Huiling
1
Christodoulides, George
1
Donvito, Raffaele
1
Du, Jianjian
1
Eastman, Jacqueline Kilsheimer
1
Eom, Hyo Jin
1
Fraccaro, Annalisa
1
Gabrielli, Veronica
1
Godey, Bruno
1
Grappi, Silvia
1
Guzman, Francisco
1
Hackley, Christopher E.
1
Hatzithomas, Leonidas
1
Holthoff, Lisa Carola
1
Hu, Chao
1
Hughes, Mine Üçok
1
Hung, Kuang-peng
1
Jain, Sheetal
1
Jain, Varsha
1
Jeong, Hyo-Jin
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The journal of product & brand management
Journal of business research : JBR
142
Journal of retailing and consumer services
78
The journal of brand management : an international journal
48
Journal of fashion marketing and management
44
International journal of hospitality management
27
Psychology & marketing
25
Journal of international consumer marketing
24
Journal of global fashion marketing : JGfM
20
International marketing review
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
International journal of retail & distribution management
16
Asia Pacific journal of marketing and logistics
15
Journal of travel and tourism marketing
14
International journal of consumer studies
13
The Oxford handbook of luxury business
13
Marketing intelligence & planning
12
Luxury marketing : a challenge for theory and practice
11
Journal of revenue and pricing management
9
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
8
Cogent business & management
8
European journal of marketing
8
Journal of consumer behaviour
8
Journal of hospitality marketing & management
8
The Cornell hospitality quarterly
8
The journal of consumer marketing
8
International journal of contemporary hospitality management
7
Journal of strategic marketing
7
Qualitative market research : an international journal
7
Young consumers : insight and ideas for responsible marketers
7
International journal of business and globalisation : IJBG
6
Journal of Islamic marketing : JIMA
6
Journal of business ethics : JBE
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing
6
Journal of marketing management : MM
6
Journal of retailing
6
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
6
Strategic change
6
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ECONIS (ZBW)
35
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1
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
2
Do consumer values and perceived readiness impact secondhand luxury consumption? : a goal-framing theory approach
Jain, Sheetal
;
Rathi, Rubal
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 973-987
Persistent link: https://www.econbiz.de/10014334388
Saved in:
3
Influence of consumption resources on observers' attitudes towards luxury brands : the perspective of power distance belief
Yao, Qi
;
Hu, Chao
;
Du, Jianjian
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1191-1206
Persistent link: https://www.econbiz.de/10014485560
Saved in:
4
Signaling norm salience through perceived peer counterfeit consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 812-827
Persistent link: https://www.econbiz.de/10014315449
Saved in:
5
Compromise pricing in luxury
Parguel, Béatrice
;
Fraccaro, Annalisa
;
Macé, Sandrine
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 506-517
Persistent link: https://www.econbiz.de/10013164372
Saved in:
6
Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.
;
Brannon, Daniel C.
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012798125
Saved in:
7
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
8
What matters most to ultra-high-net-worth individuals? : exploring the UHNWI luxury customer experience (ULCX)
Klaus, Philipp
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 368-376
Persistent link: https://www.econbiz.de/10013164342
Saved in:
9
New luxury : defining and evaluating emerging luxury trends through the lenses of consumption and personal values
Atkinson, Stephanie D.
;
Kang, Jiyun
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013164345
Saved in:
10
Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
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