//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~language:"eng"
~type_genre:"Sammelwerk"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
7
Markenführung
7
USA
3
United States
3
Brand image
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenimage
2
Beziehungsmarketing
1
Brand
1
Corporate reputation
1
Economic growth
1
Emerging economies
1
Firmenimage
1
India
1
Indien
1
Internet marketing
1
Markenartikel
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Nachhaltige Entwicklung
1
Nachhaltigkeit
1
Online-Marketing
1
Relationship marketing
1
Schwellenländer
1
Social Web
1
Social web
1
Sustainability
1
Sustainable development
1
Technischer Fortschritt
1
Technological change
1
Wirtschaftswachstum
1
more ...
less ...
Type of publication
All
Book / Working Paper
7
Type of publication (narrower categories)
All
Sammelwerk
Thesis
Article in journal
385
Aufsatz in Zeitschrift
385
Collection of articles of several authors
7
Aufsatzsammlung
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
Author
All
Berthon, Pierre R.
1
Cayolla, Ricardo Roseira
1
Christodoulides, George
1
Fetscherin, Marc
1
Guzman, Francisco
1
Iglesias, Oriol
1
Pappu, Ravi
1
Pentina, Iryna
1
Pitt, Leyland F.
1
Roper, Stuart
1
Saji, K. B.
1
Taylor, David
1
Veloutsou, Cleopatra
1
more ...
less ...
Published in...
All
The journal of product & brand management
The journal of brand management : an international journal
22
Research
11
Journal of business research : JBR
6
Premier reference source
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Critical explorations
4
SAGE library in marketing
4
CentER dissertation series / Center for Economic Research, Tilburg University : CDS
3
European journal of marketing : EJM
3
Handel und Internationales Marketing / Retailing and International Marketing
3
Journal of fashion marketing and management
3
Journal of promotion management : JPM
3
Lund studies in economics and management
3
Springer Gabler Research
3
Acta Universitatis Oeconomicae Helsingiensis / A
2
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Dissertation Series CentER
2
Dissertationen / Universität St. Gallen
2
Edward Elgar E-Book Archive
2
Europäische Kulturen in der Wirtschaftskommunikation
2
Gabler research
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovatives Markenmanagement
2
Journal of agricultural & food industrial organization
2
Journal of brand management / advanced collections
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing education : JME
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
Palgrave pivot
2
PhD series / Copenhagen Business School
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Routledge advances in management and business studies
2
Routledge interpretive marketing research
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Schriftenreihe Schwerpunkt Marketing
2
AHRC / ESRC religion and society series
1
Academic monograph on business studies : marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
2
Branding in the era of Web 2.0 (and beyond)
Taylor, David
(
ed.
);
Pentina, Iryna
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011777341
Saved in:
3
The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011606992
Saved in:
4
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
5
Branding and sustainable growth
Roper, Stuart
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010225087
Saved in:
6
Research in emerging markets : advances in product and brand management
Saji, K. B.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009730456
Saved in:
7
Special issue: 6th International Conference of the SIG on Brand, Identity, and Corporate Reputation of the Academy of Marketing
Iglesias, Oriol
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009566002
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->