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~isPartOf:"The journal of product & brand management"
~person:"Azar, Salim L."
~person:"Veloutsou, Cleopatra"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Service quality"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Marktinformation"
~type_genre:"Thesis"
~type_genre:"Umfrage"
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Brand image
Consumer behaviour
Service quality
Konsumentenverhalten
6
Brand
5
Brand management
5
Markenartikel
5
Markenführung
5
Beziehungsmarketing
3
Markenimage
3
Relationship marketing
3
Brand communities
2
Brand engagement
2
Brand gender
2
Gender
2
Geschlecht
2
Social Web
2
Social media
2
Social web
2
Brand as a person
1
Brand experience
1
Brand hate
1
Brand love
1
Brand personality
1
Brand relationships
1
Brand sex
1
Brand sexual orientation
1
Cluster analysis
1
Clusteranalyse
1
Consumer brand equity
1
Consumer engagement
1
Data protection
1
Datenschutz
1
EWOM
1
Financial brand equity
1
Gender studies
1
India
1
Indien
1
Internet marketing
1
Marketing
1
Masculinity
1
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Article
5
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1
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Amtsdruckschrift
Article in journal
Article
Marktinformation
Thesis
Umfrage
Aufsatz in Zeitschrift
6
Collection of articles of several authors
1
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English
6
Author
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Azar, Salim L.
Veloutsou, Cleopatra
Guzman, Francisco
9
Fetscherin, Marc
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
Kohli, Chiranjeev
2
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The journal of product & brand management
Journal of business research : JBR
11
International marketing review
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
The journal of brand management : an international journal
2
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
Journal of consumer behaviour : an international research review
1
Journal of marketing management : MM
1
Marketing theory
1
Psychology & marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
6
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1
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1
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
2
Self-presentation, privacy and electronic word-of-mouth in social media
Pasternak, Oleksandra
;
Veloutsou, Cleopatra
; …
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011777390
Saved in:
3
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
4
Toward an understanding of brand sexual associations
Azar, Salim L.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10010514487
Saved in:
5
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
6
Exploring brand masculine patterns : moving beyond monolithic masculinity
Azar, Salim L.
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 502-512
Persistent link: https://www.econbiz.de/10010225089
Saved in:
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