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~isPartOf:"The journal of product & brand management"
~person:"Azar, Salim L."
~person:"Wallace, Elaine"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Service quality"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Marktinformation"
~type_genre:"Thesis"
~type_genre:"Umfrage"
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Brand image
Consumer behaviour
Service quality
Brand
5
Brand management
5
Konsumentenverhalten
5
Markenartikel
5
Markenführung
5
Markenimage
5
Social Web
3
Social web
3
Viral marketing
3
Virales Marketing
3
Beziehungsmarketing
2
Brand gender
2
Brand love
2
Gender
2
Geschlecht
2
Relationship marketing
2
Self-expressive brands
2
Advocacy
1
Brand engaement
1
Brand loyalty
1
Brand personality
1
Brand sex
1
Brand sexual orientation
1
Brand tribalism
1
Brand trust
1
Cluster analysis
1
Clusteranalyse
1
Customer integration
1
Customer value
1
Emotion
1
Facebook
1
Gender studies
1
Intention to co-create value
1
Internet marketing
1
Kundenintegration
1
Kundenwert
1
Masculinity
1
Online brand engagement
1
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Amtsdruckschrift
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Azar, Salim L.
Wallace, Elaine
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Abratt, Russell
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
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Kohli, Chiranjeev
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The journal of product & brand management
Journal of business research : JBR
4
European journal of marketing : EJM
2
Journal of advertising research
1
Journal of business ethics : JBE
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
5
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1
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
2
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
3
Toward an understanding of brand sexual associations
Azar, Salim L.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10010514487
Saved in:
4
Brand tribalism and self-expressive brands : social influences and brand outcomes
Ruane, Lorna
;
Wallace, Elaine
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
Saved in:
5
Exploring brand masculine patterns : moving beyond monolithic masculinity
Azar, Salim L.
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 502-512
Persistent link: https://www.econbiz.de/10010225089
Saved in:
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