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~isPartOf:"The journal of product & brand management"
~person:"Christodoulides, George"
~subject:"Brand management"
~subject:"Credit cards"
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Brand management
Credit cards
Consumer behaviour
2
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Brand image
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Luxury goods
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Christodoulides, George
Guzman, Francisco
9
Fetscherin, Marc
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Hegner, Sabrina
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Rindell, Anne
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Veloutsou, Cleopatra
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Lee, Richard
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Levy, Shalom
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Loureiro, Sandra Maria Correia
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Siamagka, Nikoletta Theofania
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Sreejesh, S.
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The journal of product & brand management
Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International marketing review
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Journal of Product & Brand Management
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Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
2
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
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