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~isPartOf:"The journal of product & brand management"
~person:"Pappu, Ravi"
~person:"Srivastava, R. K."
~subject:"Marketing management"
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The journal of product & brand management
International journal of export marketing
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Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
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Guest editorial: Defining, measuring and managing brand equity
Pappu, Ravi
;
Christodoulides, George
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 433-434
Persistent link: https://www.econbiz.de/10011778289
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