Guest editorial: Defining, measuring and managing brand equity
Ravi Pappu and George Christodoulides
| Alternative title: | Defining, measuring and managing brand equity |
|---|---|
| Year of publication: |
2017
|
| Authors: | Pappu, Ravi ; Christodoulides, George |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 5, p. 433-434
|
| Subject: | Markenimage | Brand image | Markenführung | Brand management | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-06-2017-1485 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011778289