//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Virales Marketing"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Systematic review"
~type_genre:"Umfrage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 16 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Markenführung
Service quality
Social web
Virales Marketing
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
3
Behavioral economics
2
Preismanagement
2
Pricing strategy
2
Verhaltensökonomik
2
Beziehungsmarketing
1
Brand
1
India
1
Indien
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenimage
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Relationship marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
Article
310
Type of publication (narrower categories)
All
Article in journal
Article
Conference proceedings
Glossar enthalten
Glossary included
Marktinformation
Systematic review
Umfrage
Aufsatz in Zeitschrift
3
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Language
All
English
3
Author
All
Christodoulides, George
2
Cayolla, Ricardo Roseira
1
Fetscherin, Marc
1
Guzman, Francisco
1
Pappu, Ravi
1
Veloutsou, Cleopatra
1
Wiedmann, Klaus-Peter
1
more ...
less ...
Published in...
All
The journal of product & brand management
Research
4
The journal of brand management : an international journal
4
Psychology & marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
Asia-Pacific journal of business administration
1
Bericht der GfK-Tagung : vom ...
1
Cambridge working papers in economics
1
Gabler Research
1
Gesunde Ernährung
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International marketing review
1
Journal of agricultural & food industrial organization
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of customer behaviour
1
Journal of family business strategy
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of revenue and pricing management
1
Journal of service research
1
Markenartikel / Sonderheft : das Magazin für Markenführung
1
Online Plus
1
Springer Gabler Research
1
Springer Proceedings in Business and Economics
1
Springer-Gabler Research
1
The Cornell hospitality quarterly
1
The journal of consumer marketing
1
The service industries journal
1
Working paper / Humboldt-Universität zu Berlin, Wirtschafts- und Sozialwissenschaften an der Landwirtschaftlich-Gärtnerischen Fakultät
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
2
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
3
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->