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~isPartOf:"The journal of product & brand management"
~source:"econis"
~subject:"Markenführung"
~subject:"Relationship marketing"
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Markenführung
Relationship marketing
Brand management
67
Consumer behaviour
65
Konsumentenverhalten
65
Internet marketing
55
Online-Marketing
55
Brand image
51
Markenimage
51
Social Web
45
Social web
45
Brand
32
Markenartikel
31
Beziehungsmarketing
24
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23
Advertising effects
20
Werbewirkung
20
International marketing
15
Internationales Marketing
15
Viral marketing
13
Virales Marketing
13
Advertising
12
Werbung
12
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10
Celebrity-Werbung
10
Online retailing
9
Online-Handel
9
Customer integration
8
Kundenintegration
8
Emotion
7
Consumer engagement
6
Facebook
6
Luxury goods
6
Luxusgüter
6
Marketing management
6
Marketingmanagement
6
Brand loyalty
5
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5
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5
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Guzman, Francisco
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Kennedy, Eric
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Stavros, Constantino
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Amelia, Maria Veronica
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Ar, Aybeniz Akdeniz
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The journal of product & brand management
Journal of business research : JBR
165
Journal of retailing and consumer services
82
The journal of brand management : an international journal
77
International journal of internet marketing and advertising : IJIMA
72
Journal of marketing communications
56
SpringerLink / Bücher
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
International journal of advertising : the review of marketing communications
47
Journal of advertising research
46
Journal of promotion management : innovations in planning and applied research
44
Journal of international marketing
43
Industrial marketing management : the international journal for industrial and high-tech firms
39
Marketing intelligence & planning
38
International marketing review
35
Psychology & marketing
33
International journal of electronic marketing and retailing : IJEMR
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of promotion management : JPM
31
International journal of advertising : the quarterly review of marketing communications
29
Journal of strategic marketing
29
Asia Pacific journal of marketing and logistics
25
Journal of global marketing
25
Journal of internet commerce
25
Business horizons
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
European journal of marketing : EJM
23
Journal of marketing
23
Journal of international consumer marketing
22
Journal of marketing management : MM
22
Journal of the Academy of Marketing Science
20
Springer eBook Collection
20
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
Cogent business & management
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Innovatives Markenmanagement
18
International journal of hospitality management
18
Tourism management : research, policies, practice
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
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ECONIS (ZBW)
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68
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
3
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
4
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
5
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
6
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
9
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
10
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
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