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~isPartOf:"The journal of product & brand management"
~source:"econis"
~subject:"Relationship marketing"
~subject:"Social web"
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Relationship marketing
Social web
Brand management
67
Markenführung
67
Consumer behaviour
65
Konsumentenverhalten
65
Internet marketing
55
Online-Marketing
55
Brand image
51
Markenimage
51
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45
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32
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Internationales Marketing
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Marketingmanagement
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Kennedy, Eric
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1
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1
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1
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1
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1
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1
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1
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The journal of product & brand management
Journal of business research : JBR
209
International journal of internet marketing and advertising : IJIMA
120
Journal of retailing and consumer services
118
International journal of advertising : the review of marketing communications
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Industrial marketing management : the international journal for industrial and high-tech firms
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of marketing communications
64
Technological forecasting & social change : an international journal
61
Journal of promotion management : innovations in planning and applied research
56
SpringerLink / Bücher
51
International journal of hospitality management
49
Tourism management : research, policies, practice
49
Business horizons
48
International journal of electronic marketing and retailing : IJEMR
47
Information systems research : ISR
45
Journal of internet commerce
45
Journal of management information systems : JMIS
45
Cogent business & management
42
Marketing intelligence & planning
38
International journal of technology marketing : IJTMkt
37
Journal of advertising research
36
Journal of strategic marketing
33
Psychology & marketing
33
Springer eBook Collection
33
The journal of brand management : an international journal
33
Journal of marketing
32
International journal of business information systems : IJBIS
31
International journal of contemporary hospitality management
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Electronic commerce research
29
International journal of e-business research : an official publication of the Information Resources Management Association
28
Journal of electronic commerce research : JECR
28
Journal of marketing management : MM
28
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
27
Journal of travel and tourism marketing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
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ECONIS (ZBW)
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46
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
3
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
4
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
5
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
6
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
7
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
8
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
9
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
10
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
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