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~isPartOf:"The journal of product & brand management"
~subject:"Advertising"
~subject:"Social web"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Advertising
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Brand management
377
Markenführung
377
Consumer behaviour
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Brand image
304
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198
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Wallace, Elaine
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The journal of product & brand management
Journal of business research : JBR
149
The journal of brand management : an international journal
73
Journal of retailing and consumer services
67
International journal of internet marketing and advertising : IJIMA
55
Journal of marketing communications
53
International journal of advertising : the review of marketing communications
49
Journal of advertising research
44
International journal of advertising : the quarterly review of marketing communications
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of promotion management : innovations in planning and applied research
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of advertising
31
Journal of promotion management : JPM
26
Psychology & marketing
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of marketing management : MM
23
Tourism management : research, policies, practice
23
Journal of marketing
22
Business horizons
20
Marketing intelligence & planning
20
Asia Pacific journal of marketing and logistics
19
Journal of internet commerce
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of strategic marketing
17
European journal of marketing : EJM
16
Cogent business & management
15
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of fashion marketing and management
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of consumer studies
14
International journal of electronic marketing and retailing : IJEMR
14
Journal of global marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
European Sport management quarterly : ESMQ
12
Journal of international consumer marketing
12
Journal of the Academy of Marketing Science
12
Marketing theory
12
Technological forecasting & social change : an international journal
12
Tourism management perspectives : TMP
12
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ECONIS (ZBW)
67
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1
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
2
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
3
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
4
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
5
Investigating brand community engagement and evangelistic tendencies on social media
Sharma, Purvendu
;
Sadh, Ashish
;
Billore, Aditya
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
Saved in:
6
Tickle me on WeChat moments : the role of brand love
Khan, Jashim
;
Pelet, Jean-Eric
;
Zamani, Somayeh
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10012798129
Saved in:
7
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
8
Effects of brand feedback to negative eWOM on brand love/hate : an expectancy violation approach
Yang, Jing
;
Mundel, Juan
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 279-292
Persistent link: https://www.econbiz.de/10013164320
Saved in:
9
Brand implications of advertising products with their reflections
Sharma, Nazuk
;
Romero, Marisabel
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
Saved in:
10
Understanding the ties between brand gender and brand engagement in online brand communities : the moderating role of consumers' biological sex
Kumar, Jitender
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10013407533
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