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~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Kundenzufriedenheit"
~subject:"Markenführung"
~subject:"Werbewirkung"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Brand image
Kundenzufriedenheit
Markenführung
Werbewirkung
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenimage
242
Brand
172
Markenartikel
170
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Product quality
17
Produktqualität
17
USA
17
Brand love
16
Corporate Social Responsibility
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314
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314
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2
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314
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Guzman, Francisco
9
Fetscherin, Marc
4
Hegner, Sabrina
3
Kang, Jiyun
3
Rindell, Anne
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Abratt, Russell
2
Al-Kwifi, Sam O.
2
Azar, Salim L.
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2
Balasubramanian, Siva Kumar
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Bashir, Irfan
2
Bhaduri, Gargi
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Broyles, S. Allen
2
Christodoulides, George
2
Coker, Kesha K.
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
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Khan, Huda
2
Khan, Sameeullah
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Kohli, Chiranjeev
2
Kowalczyk, Christine M.
2
Krystallis, Athanasios
2
Kwon, Wi-suk
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
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The journal of product & brand management
Journal of business research : JBR
857
Journal of retailing and consumer services
824
International journal of hospitality management
312
The journal of brand management : an international journal
307
Psychology & marketing
237
Journal of marketing communications
193
Asia Pacific journal of marketing and logistics
182
European journal of marketing : EJM
167
The journal of services marketing
167
International journal of advertising : the review of marketing communications
156
Cogent business & management
149
Journal of travel and tourism marketing
144
Journal of hospitality marketing & management
139
Journal of the Academy of Marketing Science
131
International journal of contemporary hospitality management
128
Journal of strategic marketing
126
Journal of marketing
123
Journal of promotion management : innovations in planning and applied research
119
Marketing intelligence & planning
119
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
Journal of international consumer marketing
115
Marketing letters : a journal of research in marketing
113
International journal of internet marketing and advertising : IJIMA
111
Journal of retailing
111
Tourism management : research, policies, practice
109
SpringerLink / Bücher
108
International journal of advertising : the quarterly review of marketing communications
107
The journal of consumer marketing
106
The service industries journal
103
Journal of promotion management : JPM
102
International journal of consumer studies
101
The international review of retail, distribution and consumer research
99
International journal of retail & distribution management
95
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
93
Journal of marketing research : JMR
93
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
92
Journal of global marketing
91
Journal of marketing management : MM
86
Journal of fashion marketing and management
85
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ECONIS (ZBW)
314
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1
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10
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314
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date (oldest first)
1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
8
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
9
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
10
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
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