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~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Consumer behavior"
~subject:"Kundenzufriedenheit"
~subject:"Werbewirkung"
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Beziehungsmarketing
Consumer behavior
Kundenzufriedenheit
Werbewirkung
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
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Advertising effects
33
Emotion
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
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Marketing management
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Marketingmanagement
25
Viral marketing
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Virales Marketing
25
Markentreue
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Social media
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Personality psychology
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Persönlichkeitspsychologie
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Confidence
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Vertrauen
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Customer satisfaction
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USA
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Guzman, Francisco
6
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Veloutsou, Cleopatra
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Dwivedi, Abhishek
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Anh Tran Tram Truong
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Arcand, Manon
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The journal of product & brand management
Journal of retailing and consumer services
674
Journal of business research : JBR
599
International journal of hospitality management
294
The journal of services marketing
158
Journal of marketing communications
157
Psychology & marketing
154
International journal of advertising : the review of marketing communications
143
Journal of hospitality marketing & management
129
International journal of contemporary hospitality management
126
Cogent business & management
124
Journal of travel and tourism marketing
121
Asia Pacific journal of marketing and logistics
118
The journal of brand management : an international journal
111
European journal of marketing : EJM
107
Journal of the Academy of Marketing Science
98
Journal of promotion management : innovations in planning and applied research
97
International journal of advertising : the quarterly review of marketing communications
95
Tourism management : research, policies, practice
95
International journal of internet marketing and advertising : IJIMA
90
The service industries journal
87
Journal of retailing
86
Journal of strategic marketing
86
Marketing intelligence & planning
85
Marketing letters : a journal of research in marketing
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
80
Journal of marketing
77
Services marketing quarterly
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
The international review of retail, distribution and consumer research
75
Journal of promotion management : JPM
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
70
Journal of service management
68
SpringerLink / Bücher
66
The journal of consumer marketing
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Technological forecasting & social change : an international journal
64
International journal of electronic marketing and retailing : IJEMR
63
International journal of retail & distribution management
63
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ECONIS (ZBW)
142
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
Is it better to communicate product information abstractly or concretely? : the role of consumer product expertise and shopping-stage mindset
Trzebinski, Wojciech
;
Gaczek, Piotr
;
Marciniak, Beata
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 273-285
Persistent link: https://www.econbiz.de/10013552956
Saved in:
5
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
6
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
7
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
8
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
9
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
10
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
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