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~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Germany"
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Search: ("Corporate Governance" OR "Regulierung" OR "Führungskräfte" OR "Vergütungssystem" OR "Management") AND NOT isPartOf:Wirtschaftsdienst
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Beziehungsmarketing
Consumer behaviour
Germany
Konsumentenverhalten
392
Brand management
386
Markenführung
386
Brand image
307
Markenimage
307
Brand
200
Markenartikel
198
Relationship marketing
111
Social Web
68
Social web
68
Internet marketing
55
Online-Marketing
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Preismanagement
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Pricing strategy
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Marketing management
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Marketingmanagement
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Brand loyalty
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Social media
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Viral marketing
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Virales Marketing
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25
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Markentreue
25
Personality psychology
25
Persönlichkeitspsychologie
25
Theorie
24
Theory
24
Corporate reputation
23
Firmenimage
23
Einzelhandel
22
Retail trade
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Guzman, Francisco
10
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bashir, Irfan
2
Baumgarth, Carsten
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
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Fazili, Asif Iqbal
2
Flight, Richard L.
2
Füller, Johann
2
Gendel-Guterman, Hanna
2
Gil Saura, Irene
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
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The journal of product & brand management
SpringerLink / Bücher
1,891
Journal of business research : JBR
1,179
Journal of retailing and consumer services
912
International journal of hospitality management
844
Europäische Hochschulschriften / 5
701
Gabler Edition Wissenschaft
585
Industrial marketing management : the international journal for industrial and high-tech firms
490
The journal of brand management : an international journal
376
Management science : journal of the Institute for Operations Research and the Management Sciences
372
Journal of marketing management : MM
361
Tourism management : research, policies, practice
358
Verwaltung & Management : VM ; Zeitschrift für moderne Verwaltung
358
Springer eBook Collection
350
Cogent business & management
332
Research
317
International journal of retail & distribution management
315
International journal of contemporary hospitality management
314
Springer eBook Collection / Business and Economics
313
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
303
Journal of fashion marketing and management
290
Journal of hospitality marketing & management
289
The journal of services marketing
270
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
254
Der Betrieb
248
Die Bank
240
Journal of the Academy of Marketing Science
231
Marketing : ZFP ; journal of research and management
231
Journal of strategic marketing
228
Psychology & marketing
225
Asia Pacific journal of marketing and logistics
223
Discussion paper
222
The service industries journal
220
Journal of business ethics : JOBE
216
The journal of business & industrial marketing
216
Journal of marketing
211
European journal of marketing : EJM
204
Journal of business economics : JBE
204
ZEW discussion papers
202
Journal of marketing management : JMM ; journal of the Academy of Marketing
197
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ECONIS (ZBW)
408
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408
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1
The impact of social media evolution on practitioner-stakeholder relationships in brand
management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
2
The effect of materialism and impression
management
purchase motivation on purchase intention for luxury athleisure products : the moderating effect of sustainability
Kim, Yunjeong
;
Oh, Kyung Wha
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1222-1234
Persistent link: https://www.econbiz.de/10013429184
Saved in:
3
Regulatory focus as a determinant of brand value
Love, Edwin
;
Staton, Mark
;
Chapman, Christopher N.
; …
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 512-517
Persistent link: https://www.econbiz.de/10008772578
Saved in:
4
The evolution of brand
management
thinking over the last 25 years as recorded in the Journal of product and brand
management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
5
The behavioral consequences of internal brand
management
among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
Saved in:
6
The impact of the brand
management
system on performance across service and product-oriented activities
Dunes, Mathieu
;
Pras, Bernard
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011744458
Saved in:
7
The brand core and its
management
over time
Urde, Mats
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10011563016
Saved in:
8
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
9
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
10
Ethical brand
management
: customer relationships and ethical duties
Story, John
;
Hess, Jeff
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 240-249
Persistent link: https://www.econbiz.de/10008658575
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