//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
~subject:"Luxury goods"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Kundenzufriedenheit
Luxury goods
Werbewirkung
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxusgüter
35
Advertising effects
33
Emotion
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Product quality
17
Produktqualität
17
USA
17
Brand love
16
Corporate Social Responsibility
16
more ...
less ...
Online availability
All
Undetermined
117
Free
3
Type of publication
All
Article
160
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
161
Aufsatz in Zeitschrift
161
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
162
Author
All
Guzman, Francisco
7
Fetscherin, Marc
3
Turunen, Linda Lisa Maria
3
Veloutsou, Cleopatra
3
Balasubramanian, Siva Kumar
2
Bashir, Irfan
2
Broyles, S. Allen
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Kang, Jiyun
2
Kapferer, Jean-Noël
2
Khan, Sameeullah
2
Kohli, Chiranjeev
2
Kowalczyk, Christine M.
2
Krystallis, Athanasios
2
Patwardhan, Hemant
2
Roy, Subhadip
2
Sarkar, Abhigyan
2
Sreejesh, S.
2
Thaweephan Leingpibul
2
Torres, Anna
2
Tseng, Timmy H.
2
Valette-Florence, Pierre
2
Vera, Jorge
2
Wallace, Elaine
2
Wiedmann, Klaus-Peter
2
Abratt, Russell
1
Ahmad, Fayez
1
Aiello, Gaetano
1
Al Shebil, Saleh
1
Allaway, Arthur W.
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Arcand, Manon
1
Areni, Charles Scott
1
Ashill, Nicholas Jeremy
1
Atkinson, Stephanie D.
1
Atmaja, Ferry Tema
1
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of retailing and consumer services
696
Journal of business research : JBR
667
International journal of hospitality management
299
Psychology & marketing
177
Journal of marketing communications
167
The journal of services marketing
162
The journal of brand management : an international journal
154
International journal of advertising : the review of marketing communications
150
Cogent business & management
132
Journal of hospitality marketing & management
132
Journal of travel and tourism marketing
131
Asia Pacific journal of marketing and logistics
127
International journal of contemporary hospitality management
119
Journal of the Academy of Marketing Science
106
European journal of marketing : EJM
105
Journal of promotion management : innovations in planning and applied research
102
Tourism management : research, policies, practice
97
International journal of advertising : the quarterly review of marketing communications
95
International journal of internet marketing and advertising : IJIMA
92
Journal of strategic marketing
91
Journal of retailing
89
The service industries journal
89
Marketing intelligence & planning
88
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Journal of marketing
82
Services marketing quarterly
82
The international review of retail, distribution and consumer research
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
International journal of retail & distribution management
78
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
77
Marketing letters : a journal of research in marketing
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
Journal of promotion management : JPM
76
International journal of consumer studies
73
Journal of fashion marketing and management
73
Journal of international consumer marketing
69
SpringerLink / Bücher
69
Journal of service management
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
more ...
less ...
Source
All
ECONIS (ZBW)
162
Showing
1
-
10
of
162
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
6
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
7
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
8
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
9
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
10
Signaling norm salience through perceived peer counterfeit consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 812-827
Persistent link: https://www.econbiz.de/10014315449
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->