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~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
~subject:"Product quality"
~subject:"Werbewirkung"
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Beziehungsmarketing
Kundenzufriedenheit
Product quality
Werbewirkung
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Relationship marketing
97
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Online-Marketing
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Advertising effects
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Emotion
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Markentreue
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Guzman, Francisco
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The journal of product & brand management
Journal of retailing and consumer services
656
Journal of business research : JBR
557
International journal of hospitality management
290
Psychology & marketing
166
Journal of marketing communications
158
The journal of services marketing
158
International journal of advertising : the review of marketing communications
142
Journal of hospitality marketing & management
130
Cogent business & management
127
Asia Pacific journal of marketing and logistics
122
Journal of travel and tourism marketing
120
International journal of contemporary hospitality management
119
The journal of brand management : an international journal
115
European journal of marketing : EJM
102
Journal of the Academy of Marketing Science
99
Journal of promotion management : innovations in planning and applied research
97
International journal of advertising : the quarterly review of marketing communications
96
Journal of retailing
92
Tourism management : research, policies, practice
92
International journal of internet marketing and advertising : IJIMA
91
Journal of strategic marketing
89
The service industries journal
87
Marketing intelligence & planning
81
Marketing letters : a journal of research in marketing
81
Journal of marketing
80
Services marketing quarterly
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
The international review of retail, distribution and consumer research
75
Journal of promotion management : JPM
74
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
73
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
73
SpringerLink / Bücher
70
International journal of retail & distribution management
68
Journal of service management
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
International journal of consumer studies
65
Journal of marketing research : JMR
64
International journal of electronic marketing and retailing : IJEMR
63
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ECONIS (ZBW)
140
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
6
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
7
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
8
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
9
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
10
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
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