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~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Theory
Consumer behaviour
7
Konsumentenverhalten
7
Rabatt
7
Rebate
7
Preismanagement
5
Pricing strategy
5
Preisdifferenzierung
2
Price discrimination
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Sales promotion
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Theorie
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Verkaufsförderung
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Beschwerdemanagement
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Brand
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Bundling strategy
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Complaint management
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Consumer goods
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Consumer goods industry
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Customer satisfaction
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Discounts
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Disposable income
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E-commerce
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Einzelhandel
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Electronic Commerce
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Experiment
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Konsumgüter
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Konsumgüterindustrie
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Kundenzufriedenheit
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Leistungsbündel
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Low-cost strategy
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Markenartikel
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Niedrigpreisstrategie
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Online retailing
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Online shopping
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Online-Handel
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Perceived risk
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Price framing
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Aufsatz in Zeitschrift
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Blair, Edward A.
1
Gourville, John T.
1
Harris, Judy
1
Soman, Dilip
1
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The journal of product & brand management
International journal of production economics
18
International journal of industrial organization
12
European journal of operational research : EJOR
10
Journal of retailing
6
Journal of retailing and consumer services
6
The American economic review
6
Journal of business research : JBR
5
Economics letters
4
International journal of production research
4
Journal of competition law & economics
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing science
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Review of industrial organization : RIO
4
Transportation research / E : an international journal
4
Computers & operations research : and their applications to problems of world concern ; an international journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of the economics of business
3
Journal of behavioral decision making
3
Journal of industrial engineering international
3
Journal of marketing
3
Journal of revenue and pricing management
3
Journal of the Operational Research Society : OR
3
Manufacturing & service operations management : M & SOM
3
Operational research : an international journal
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The B.E. journal of economic analysis & policy
3
The Canadian journal of economics
3
The Rand journal of economics
3
The economic journal : the journal of the Royal Economic Society
3
The journal of industrial economics
3
Economic modelling
2
International journal of logistics systems and management : IJLSM
2
Journal of economic theory
2
Journal of economics & management strategy : JEMS
2
Marketing letters : a journal of research in marketing
2
OR spectrum : quantitative approaches in management
2
The economic record : er
2
American economic journal : a journal of the American Economic Association
1
Annals of operations research
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ECONIS (ZBW)
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Consumer processing of bundled prices : when do discounts matter?
Harris, Judy
;
Blair, Edward A.
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 205-214
Persistent link: https://www.econbiz.de/10009570739
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2
The consumer psychology of mail-in rebates
Gourville, John T.
;
Soman, Dilip
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 147-157
Persistent link: https://www.econbiz.de/10009231630
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