//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~subject:"Brand"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Schätzung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Personality"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand
Markenführung
Markenimage
Schätzung
Brand image
307
Brand management
281
Consumer behaviour
247
Konsumentenverhalten
247
Markenartikel
154
Beziehungsmarketing
79
Relationship marketing
79
Social Web
40
Social web
40
Internet marketing
33
Online-Marketing
33
Advertising effects
32
Werbewirkung
32
Brand loyalty
26
Emotion
26
Marketing management
25
Marketingmanagement
25
Personality psychology
25
Persönlichkeitspsychologie
25
Viral marketing
21
Virales Marketing
21
Markentreue
19
Corporate Social Responsibility
17
Corporate social responsibility
17
Social media
16
Brand trust
15
Designation of origin
15
Herkunftsbezeichnung
15
Luxury goods
15
Luxusgüter
15
Brand equity
14
Brand love
14
Confidence
14
Product quality
14
Produktqualität
14
USA
14
Vertrauen
14
more ...
less ...
Online availability
All
Undetermined
194
Free
10
Type of publication
All
Article
305
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
307
Aufsatz in Zeitschrift
307
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Language
All
English
308
Author
All
Guzman, Francisco
9
Broyles, S. Allen
3
Fetscherin, Marc
3
Hakala, Ulla
3
Leingpibul, Thaweephan
3
Rindell, Anne
3
Wallace, Elaine
3
Ahmad, Fayez
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Baumgarth, Carsten
2
Brexendorf, Tim Oliver
2
Christodoulides, George
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Faßnacht, Martin
2
Flight, Richard L.
2
Fornerino, Marianela
2
Füller, Johann
2
Gendel-Guterman, Hanna
2
Gil Saura, Irene
2
Grappi, Silvia
2
Hegner, Sabrina
2
Hollebeek, Linda D.
2
Jain, Varsha
2
Jevons, Colin
2
Kang, Jiyun
2
Kennedy, Eric
2
Khan, Huda
2
Khan, Imran
2
Khan, Sameeullah
2
Lee, Richard
2
Levy, Shalom
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Maehle, Natalia
2
Papadopoulos, Nicolas G.
2
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
493
The journal of brand management : an international journal
352
Journal of retailing and consumer services
246
Psychology & marketing
143
European journal of marketing : EJM
108
Asia Pacific journal of marketing and logistics
107
Tourism management : research, policies, practice
100
Journal of travel and tourism marketing
98
Journal of marketing communications
93
International journal of hospitality management
82
Marketing intelligence & planning
80
Journal of international consumer marketing
76
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of strategic marketing
70
Industrial marketing management : the international journal for industrial and high-tech firms
65
International marketing review
65
SpringerLink / Bücher
65
Journal of global marketing
63
Journal of marketing management : MM
63
Journal of marketing
62
Marketing letters : a journal of research in marketing
61
Cogent business & management
59
Discussion paper series / IZA
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
56
Journal of fashion marketing and management
56
Journal of the Academy of Marketing Science
55
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
50
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of promotion management : JPM
47
Journal of marketing research : JMR
46
Tourism management perspectives : TMP
46
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
more ...
less ...
Source
All
ECONIS (ZBW)
308
Showing
1
-
10
of
308
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Innocence versus Coolness : the influence of brand
personality
on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
2
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
3
Sympathy or shock : how transgression diagnosticity impacts consumer perceptions and intentions regarding person-brands
Matthews, A. Lynn
;
Luebke, Sarah S. F.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1399-1411
Persistent link: https://www.econbiz.de/10014485579
Saved in:
4
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
5
What draws voters to brandidates and why? : political orientation, personal satisfaction, and societal values on presidential candidates' brand
personality
Harrison, Kristina Marie
;
Yoo, Boonghee
;
Thelen, Shawn
; …
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013552935
Saved in:
6
Understanding the ties between brand gender and brand engagement in online brand communities : the moderating role of consumers' biological sex
Kumar, Jitender
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10013407533
Saved in:
7
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
8
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
9
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
10
Constructing generational identity through counterfeit luxury consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 415-437
Persistent link: https://www.econbiz.de/10013164362
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->