//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Internet marketing"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand image
E-commerce
Internet marketing
Consumer behaviour
388
Konsumentenverhalten
387
Brand management
282
Markenführung
282
Markenimage
241
Brand
171
Markenartikel
169
Beziehungsmarketing
96
Relationship marketing
96
Social Web
56
Social web
56
Online-Marketing
45
Luxury goods
34
Luxusgüter
34
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
29
Pricing strategy
29
Marketing management
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Marketingmanagement
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
17
Product quality
17
Produktqualität
17
USA
17
Brand love
16
Corporate Social Responsibility
16
more ...
less ...
Online availability
All
Undetermined
169
Free
9
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Article
Handbuch
Aufsatz in Zeitschrift
260
Language
All
English
260
Author
All
Guzman, Francisco
7
Fetscherin, Marc
3
Rindell, Anne
3
Wallace, Elaine
3
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Broyles, S. Allen
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hegner, Sabrina
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kang, Jiyun
2
Khan, Huda
2
Khan, Sameeullah
2
Lee, Richard
2
Levy, Shalom
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Maehle, Natalia
2
Michaelidou, Nina
2
Shobeiri, Saeed
2
Siamagka, Nikoletta Theofania
2
St. Davčik, Nebojša
2
Stoel, Leslie
2
Strandvik, Tore
2
Taute, Harry A.
2
Thaweephan Leingpibul
2
Thomas, Robert James
2
Trudeau H., Sabrina
2
Tseng, Timmy H.
2
Veloutsou, Cleopatra
2
Vera, Jorge
2
Watchravesringkan, Kittichai
2
Abbott, Rachael
1
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
561
Journal of retailing and consumer services
452
The journal of brand management : an international journal
228
International journal of internet marketing and advertising : IJIMA
139
Journal of marketing communications
137
Psychology & marketing
137
Asia Pacific journal of marketing and logistics
126
International journal of hospitality management
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
109
International journal of advertising : the review of marketing communications
102
Journal of internet commerce
99
Cogent business & management
94
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
92
European journal of marketing : EJM
90
Journal of international consumer marketing
90
Journal of promotion management : innovations in planning and applied research
88
International journal of consumer studies
83
International journal of electronic marketing and retailing : IJEMR
83
Electronic commerce research
81
Journal of marketing
79
Journal of strategic marketing
75
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
73
Journal of global marketing
73
Marketing intelligence & planning
73
The journal of consumer marketing
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of fashion marketing and management
70
Journal of the Academy of Marketing Science
69
Journal of travel and tourism marketing
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Marketing letters : a journal of research in marketing
62
Journal of promotion management : JPM
59
Information systems research : ISR
58
International marketing review
58
Journal of retailing
56
Tourism management : research, policies, practice
56
International journal of advertising : the quarterly review of marketing communications
55
International journal of e-business research : an official publication of the Information Resources Management Association
54
Management science : journal of the Institute for Operations Research and the Management Sciences
54
more ...
less ...
Source
All
ECONIS (ZBW)
260
Showing
1
-
10
of
260
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
6
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
7
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
8
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
9
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
10
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->