//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Vertrauen"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand image
E-commerce
Vertrauen
Consumer behaviour
388
Konsumentenverhalten
387
Brand management
282
Markenführung
282
Markenimage
241
Brand
171
Markenartikel
169
Beziehungsmarketing
96
Relationship marketing
96
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
34
Luxusgüter
34
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
29
Pricing strategy
29
Marketing management
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Marketingmanagement
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
17
Product quality
17
Produktqualität
17
USA
17
Brand love
16
Corporate Social Responsibility
16
more ...
less ...
Online availability
All
Undetermined
158
Free
9
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Article
Handbuch
Aufsatz in Zeitschrift
248
Language
All
English
248
Author
All
Guzman, Francisco
7
Fetscherin, Marc
3
Rindell, Anne
3
Wallace, Elaine
3
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Broyles, S. Allen
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hegner, Sabrina
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kang, Jiyun
2
Khan, Huda
2
Khan, Sameeullah
2
Lee, Richard
2
Levy, Shalom
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Maehle, Natalia
2
Shobeiri, Saeed
2
St. Davčik, Nebojša
2
Stoel, Leslie
2
Strandvik, Tore
2
Taute, Harry A.
2
Thaweephan Leingpibul
2
Thomas, Robert James
2
Trudeau H., Sabrina
2
Tseng, Timmy H.
2
Vera, Jorge
2
Watchravesringkan, Kittichai
2
Abbott, Rachael
1
Addicott, Branden J.
1
Ahmad, Fayez
1
Al Shebil, Saleh
1
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
467
Journal of retailing and consumer services
444
The journal of brand management : an international journal
217
Psychology & marketing
137
Asia Pacific journal of marketing and logistics
121
International journal of hospitality management
108
Journal of marketing communications
89
Journal of international consumer marketing
85
European journal of marketing : EJM
84
Cogent business & management
81
International journal of consumer studies
79
Journal of internet commerce
79
International journal of internet marketing and advertising : IJIMA
73
Journal of strategic marketing
72
International journal of electronic marketing and retailing : IJEMR
68
Journal of global marketing
67
Marketing intelligence & planning
67
The journal of consumer marketing
66
Journal of travel and tourism marketing
65
Journal of fashion marketing and management
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of retail & distribution management
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Electronic commerce research
60
Journal of marketing
59
Journal of the Academy of Marketing Science
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
56
International marketing review
55
Journal of Islamic marketing
55
Journal of promotion management : innovations in planning and applied research
55
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
55
Marketing letters : a journal of research in marketing
53
International journal of e-business research : an official publication of the Information Resources Management Association
52
The international review of retail, distribution and consumer research
51
Journal of retailing
48
Journal of hospitality marketing & management
47
International journal of contemporary hospitality management
46
International journal of advertising : the review of marketing communications
45
Journal of marketing management : MM
45
more ...
less ...
Source
All
ECONIS (ZBW)
248
Showing
1
-
10
of
248
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
8
Is it better to communicate product information abstractly or concretely? : the role of consumer product expertise and shopping-stage mindset
Trzebinski, Wojciech
;
Gaczek, Piotr
;
Marciniak, Beata
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 273-285
Persistent link: https://www.econbiz.de/10013552956
Saved in:
9
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
10
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->