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~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
~subject:"Customer integration"
~subject:"Markenartikel"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Brand management
Customer integration
Markenartikel
Online-Marketing
Social Web
68
Social web
68
Consumer behaviour
56
Konsumentenverhalten
56
Markenführung
56
Internet marketing
43
Brand image
39
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39
Beziehungsmarketing
32
Brand
32
Relationship marketing
32
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30
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17
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17
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7
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7
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6
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Online-Handel
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Brand co-creation
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Online brand community
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Social network
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Wallace, Elaine
3
Guzman, Francisco
2
Kennedy, Eric
2
Stavros, Constantino
2
Amelia, Maria Veronica
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Arcand, Manon
1
Areni, Charles Scott
1
Atmaja, Ferry Tema
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Augusto, Mário Gomes
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Cai, Jian
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1
Chaput, Luciana
1
Chauhan, Kalpana
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1
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The journal of product & brand management
Journal of business research : JBR
241
Journal of retailing and consumer services
123
International journal of internet marketing and advertising : IJIMA
116
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
72
Technological forecasting & social change : an international journal
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
International journal of advertising : the review of marketing communications
66
The journal of brand management : an international journal
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of marketing communications
62
Journal of promotion management : innovations in planning and applied research
57
Tourism management : research, policies, practice
54
Business horizons
50
Information systems research : ISR
49
International journal of hospitality management
49
Journal of management information systems : JMIS
46
Journal of internet commerce
45
Cogent business & management
42
Marketing intelligence & planning
41
International journal of electronic marketing and retailing : IJEMR
40
International journal of technology marketing : IJTMkt
40
Journal of strategic marketing
39
Journal of marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of marketing management : MM
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
Psychology & marketing
34
International journal of contemporary hospitality management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of electronic commerce research : JECR
32
Electronic commerce research
31
Journal of advertising research
30
International journal of business information systems : IJBIS
29
Journal of travel and tourism marketing
28
International journal of e-business research : an official publication of the Information Resources Management Association
27
Journal of hospitality marketing & management
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of the Academy of Marketing Science
25
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ECONIS (ZBW)
61
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
3
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
4
Brand anthropomorphism on Twitter : communication strategies and consumer engagement
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Choi, Chang-Won
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 799-811
Persistent link: https://www.econbiz.de/10014315448
Saved in:
5
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
6
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
7
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
8
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
9
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
10
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
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