//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~subject:"China"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Gesellschaftliche+Unternehmensverantwortung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
China
Konsumentenverhalten
Corporate Social Responsibility
25
Corporate social responsibility
25
Brand management
21
Markenführung
21
Brand image
17
Markenimage
17
Consumer behaviour
16
Sustainability
8
Nachhaltigkeit
6
Beziehungsmarketing
5
CSR
5
Relationship marketing
5
Brand
4
Corporate reputation
4
Firmenimage
4
Markenartikel
4
Social responsibility
4
Nachhaltige Entwicklung
3
Sustainable development
3
Brand architecture
2
Brand equity
2
Brand familiarity
2
Brand loyalty
2
Brand trust
2
Branding
2
Business ethics
2
COVID-19
2
Confidence
2
Coronavirus
2
Corporate branding
2
Customer satisfaction
2
Emotion
2
Environmental consciousness
2
Fashion
2
Institutional CSR
2
Kundenzufriedenheit
2
Luxury goods
2
Luxusgüter
2
Markenarchitektur
2
more ...
less ...
Online availability
All
Undetermined
15
Free
1
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Language
All
English
16
Author
All
Guzman, Francisco
2
Kang, Jiyun
2
Aagerup, Ulf
1
Baeck, Sunmee
1
Bhaduri, Gargi
1
Choi, Woo Jin
1
Davis, Donna
1
Faria, Amy A.
1
Fatma, Mobin
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
1
Gilal, Rukhsana Gul
1
Ha-Brookshire, Jung E.
1
Herédia-Colaço, Vera
1
Hickman, Thomas M.
1
Jeon, Jung Ok
1
Jung, Sojin
1
Kapferer, Jean-Noël
1
Khan, Imran
1
Lee, Judy
1
Li, Jiarui
1
Liu, Hancheng
1
Loureiro, Sandra Maria Correia
1
Martinez, Luis F.
1
Muniz, Fernanda
1
Nascimento, Jorge
1
Nilsson, Jonas
1
Pérez, Andrea
1
Rahman, Zillur
1
Rodríguez del Bosque, Ignacio A.
1
Safeer, Asif Ali
1
Stoica, Michael
1
Valette-Florence, Pierre
1
Wei, Xiaoyong
1
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business ethics : JOBE
140
Journal of business research : JBR
82
Corporate social responsibility and environmental management
71
Finance research letters
48
International journal of hospitality management
36
Journal of retailing and consumer services
31
Pacific-Basin finance journal
31
Journal of business ethics : JBE
26
Business strategy and the environment
24
Journal of marketing communications
23
The journal of brand management : an international journal
20
International journal of consumer studies
19
International review of economics & finance : IREF
18
International review of financial analysis
18
Cogent business & management
17
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
17
Business & society
16
Psychology & marketing
16
International review on public and non-profit marketing
15
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
14
Asia Pacific journal of marketing and logistics
13
Asian business & management
13
Chinese management studies : CMS
13
Corporate communications : an international journal
13
Economic research
13
Energy economics
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
International journal of contemporary hospitality management
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Marketing intelligence & planning
13
Economic modelling
12
Emerging markets review
12
SpringerLink / Bücher
12
The journal of services marketing
12
Asia Pacific business review
11
International journal of production economics
11
Journal of hospitality marketing & management
11
European journal of marketing : EJM
10
International journal of advertising : the review of marketing communications
10
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
2
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
3
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
4
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
5
Do all brand CSR initiatives make consumers happy? : the role of CSR-brand (mis)fit and sense of relatedness
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Martinez, Luis F.
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 942-957
Persistent link: https://www.econbiz.de/10014315473
Saved in:
6
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
7
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
8
Benefit appeals and perceived corporate hypocrisy : implications for the CSR performance of fast fashion brands
Wei, Xiaoyong
;
Jung, Sojin
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10013164309
Saved in:
9
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
10
Sustainability through the lens of the professional adviser : the case for brand trust
Stoica, Michael
;
Hickman, Thomas M.
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 689-701
Persistent link: https://www.econbiz.de/10013407484
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->