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~isPartOf:"The journal of product & brand management"
~subject:"Copycat"
~subject:"Einzelhandel"
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Copycat
Einzelhandel
Consumer behaviour
14
Handelsmarke
14
Konsumentenverhalten
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Store brand
14
Brand management
13
Markenführung
13
Brand image
7
Markenimage
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Brand
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Markenartikel
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Marketingmanagement
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Retail trade
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Beziehungsmarketing
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Private labels
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Relationship marketing
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Brand loyalty
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Food
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Lebensmittel
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National brand
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Preismanagement
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Brand performance
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Arantola, Noora
1
Gendel-Guterman, Hanna
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Gómez-Suárez, Mónica
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Jansen, Hans Christian
1
Juntunen, Mari
1
Levy, Shalom
1
Matos, Pedro Verga
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Olbrich, Rainer
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Oubiña, Javier
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The journal of product & brand management
Journal of retailing and consumer services
38
The international review of retail, distribution and consumer research
15
International journal of retail & distribution management
14
Journal of retailing
13
European journal of operational research : EJOR
10
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
Journal of business research : JBR
8
SpringerLink / Bücher
8
International journal of production economics
6
Springer Proceedings in Business and Economics
6
Transportation research / E : an international journal
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
European review of agricultural economics : ERAE
4
Review of industrial organization : RIO
4
Applied economics letters
3
Cogent business & management
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Handelsforschung
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of retail and distribution management
3
Journal of agricultural & food industrial organization
3
Journal of food products marketing
3
Journal of marketing
3
Omega : the international journal of management science
3
The journal of consumer marketing
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Annales Universitatis Mariae Curie-Skłodowska / H
2
Australasian marketing journal
2
Decision sciences : DS
2
Discussion papers / CEPR
2
European retail research
2
Improving marketing strategies for private label products
2
International journal of Indian culture and business management
2
International journal of economic research
2
International journal of production research
2
International marketing review
2
Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
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ECONIS (ZBW)
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1
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
2
Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 204-222
Persistent link: https://www.econbiz.de/10011700761
Saved in:
3
The impact of copycat packaging strategies on the adoption of private labels
Vale, Rita Coelho do
;
Matos, Pedro Verga
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 646-659
Persistent link: https://www.econbiz.de/10011481906
Saved in:
4
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
5
Price-quality relationship in pricing strategies for private labels
Olbrich, Rainer
;
Jansen, Hans Christian
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 429-438
Persistent link: https://www.econbiz.de/10010429349
Saved in:
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