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~isPartOf:"The journal of product & brand management"
~subject:"Corporate Social Responsibility"
~subject:"Social web"
~type_genre:"Article in journal"
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Corporate Social Responsibility
Social web
Consumer behaviour
392
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Internet marketing
45
Online-Marketing
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Luxusgüter
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Advertising effects
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Emotion
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Marketingmanagement
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Virales Marketing
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Markentreue
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Personality psychology
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Vertrauen
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Consumer behavior
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Customer satisfaction
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Kundenzufriedenheit
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72
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Guzman, Francisco
3
Wallace, Elaine
3
Kang, Jiyun
2
Loureiro, Sandra Maria Correia
2
Morgan-Thomas, Anna
2
Veloutsou, Cleopatra
2
Aagerup, Ulf
1
Adams, Frank G.
1
Amelia, Maria Veronica
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Arcand, Manon
1
Areni, Charles Scott
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
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1
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1
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1
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1
Bhaduri, Gargi
1
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Breazeale, Michael
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
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1
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1
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1
Cai, Jian
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Chakravorty, Devarpan
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Chang, Chia-Wen
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1
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1
Cho, Su Yeon
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1
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1
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1
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The journal of product & brand management
Journal of business research : JBR
263
Journal of retailing and consumer services
200
International journal of internet marketing and advertising : IJIMA
95
Journal of business ethics : JOBE
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of marketing communications
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
International journal of consumer studies
57
International journal of hospitality management
57
Psychology & marketing
54
The journal of brand management : an international journal
54
International journal of advertising : the review of marketing communications
51
Journal of promotion management : innovations in planning and applied research
50
Cogent business & management
45
Journal of internet commerce
44
International journal of electronic marketing and retailing : IJEMR
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Journal of marketing management : MM
40
Journal of electronic commerce research : JECR
37
Marketing intelligence & planning
37
Asia Pacific journal of marketing and logistics
35
Corporate social responsibility and environmental management
35
Journal of travel and tourism marketing
35
Journal of fashion marketing and management
34
Tourism management : research, policies, practice
34
International journal of contemporary hospitality management
32
Journal of management information systems : JMIS
32
Electronic commerce research
31
Journal of hospitality marketing & management
31
Journal of the Academy of Marketing Science
31
Information systems research : ISR
30
Journal of marketing
30
International journal of technology marketing : IJTMkt
29
The journal of services marketing
29
International journal of electronic commerce : IJEC
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Young consumers : insight and ideas for responsible marketers
28
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ECONIS (ZBW)
72
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1
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
4
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
5
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
6
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
7
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
8
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
9
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
10
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
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