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~isPartOf:"The journal of product & brand management"
~subject:"Corporate culture"
~subject:"Konsumentenverhalten"
~subject:"Organizational behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Persönliche Identität"
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Corporate culture
Konsumentenverhalten
Organizational behaviour
Personality psychology
25
Persönlichkeitspsychologie
25
Consumer behaviour
19
Brand image
18
Markenimage
18
Brand management
16
Markenführung
16
Brand
7
Markenartikel
7
Beziehungsmarketing
5
Relationship marketing
5
Brand loyalty
4
Brand personality
4
Emotion
4
Markentreue
4
Corporate reputation
3
Firmenimage
3
Internet marketing
3
Luxury goods
3
Luxusgüter
3
Online-Marketing
3
Social Web
3
Social identity
3
Social web
3
Structural equation model
3
Strukturgleichungsmodell
3
Age group
2
Altersgruppe
2
Brand identification
2
Consumer engagement
2
Consumer psychology
2
Corporate identity
2
Customer retention
2
Customer satisfaction
2
Facebook
2
Kundenbindung
2
Kundenzufriedenheit
2
Personality trait
2
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Article
21
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Graue Literatur
Article in journal
21
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English
21
Author
All
Alwan, Mohammed
1
Barbarossa, Camilla
1
Barth, J. E.
1
Bashir, Irfan
1
Behi, Azza Temessek
1
Belaid, Samy
1
Benhabib, Abderrezzak
1
Berndt, Adele
1
Bilgihan, Anil
1
Brecic, Ruzica
1
Brexendorf, Tim Oliver
1
Carvalho, Sergio W.
1
Coker, Kesha K.
1
Elliot, Statia
1
Fazili, Asif Iqbal
1
Faßnacht, Martin
1
Feng, Wenting
1
Flight, Richard L.
1
Gammoh, Bashar
1
Hsieh, Sara H.
1
Huan, Tzung-cheng
1
Jeong, Hyo-Jin
1
Khan, Sameeullah
1
Kitchen, Philip J.
1
Koo, Dong-Mo
1
Lee, Crystal T.
1
Li, Yaoqi
1
Luebke, Sarah S. F.
1
Maehle, Natalia
1
Mallin, Michael L.
1
Matthews, A. Lynn
1
McColl, Rod
1
McManus, Justin F.
1
Meintjes, Corné
1
Menidjel, Choukri
1
Miocevic, Dario
1
Monroe, Kent B.
1
Pagani, Margherita
1
Papadopoulos, Nicolas G.
1
Pastore, Alberto
1
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The journal of product & brand management
Journal of business research : JBR
130
Journal of retailing and consumer services
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Psychology & marketing
50
Journal of business ethics : JOBE
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
International journal of hospitality management
36
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
33
Human relations
32
Journal of business and psychology
23
The journal of brand management : an international journal
23
Journal of consumer behaviour : an international research review
22
Sport management review
22
European journal of marketing : EJM
21
International journal of consumer studies
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of economic psychology : research in economic psychology and behavioral economics
20
Journal of sport management : the official journal of the North American Society of Sport Management
20
Human relations : towards the integration of the social sciences
19
Journal of management : JOM
19
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
19
Journal of fashion marketing and management
18
Journal of travel and tourism marketing
18
Journal of vocational behavior
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Journal of managerial psychology
17
Journal of marketing communications
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of marketing management : MM
16
Journal of marketing research : JMR
16
Tourism management : research, policies, practice
16
International journal of advertising : the review of marketing communications
15
Journal of business ethics : JBE
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Young consumers : insight and ideas for responsible marketers
15
Scandinavian journal of management
14
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
14
International journal of contemporary hospitality management
13
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ECONIS (ZBW)
21
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1
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
2
The interrelationship of family identities, personalities, and expressions on family winery websites
Berndt, Adele
;
Meintjes, Corné
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 752-773
Persistent link: https://www.econbiz.de/10014315442
Saved in:
3
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
4
Sympathy or shock : how transgression diagnosticity impacts consumer perceptions and intentions regarding person-brands
Matthews, A. Lynn
;
Luebke, Sarah S. F.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1399-1411
Persistent link: https://www.econbiz.de/10014485579
Saved in:
5
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
6
Constructing generational identity through counterfeit luxury consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 415-437
Persistent link: https://www.econbiz.de/10013164362
Saved in:
7
Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
Miocevic, Dario
;
Brecic, Ruzica
;
Zdravkovic, Srdan
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 718-730
Persistent link: https://www.econbiz.de/10013407497
Saved in:
8
Customers' self-image congruity and brand preference : a moderated mediation model of self-brand connection and self-motivation
Li, Yaoqi
;
Zhang, Chun
;
Shelby, Lori
;
Huan, Tzung-cheng
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 798-807
Persistent link: https://www.econbiz.de/10013407535
Saved in:
9
The role of brand personality in the formation of consumer affect and self-brand connection
McManus, Justin F.
;
Carvalho, Sergio W.
;
Trifts, Valerie
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 551-569
Persistent link: https://www.econbiz.de/10013393661
Saved in:
10
It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan
;
Monroe, Kent B.
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
Saved in:
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