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~isPartOf:"The journal of product & brand management"
~subject:"Kundenzufriedenheit"
~subject:"Online-Marketing"
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Kundenzufriedenheit
Online-Marketing
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Product quality
17
Produktqualität
17
USA
17
Brand love
16
Corporate Social Responsibility
16
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2
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Article
61
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61
Aufsatz in Zeitschrift
61
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English
61
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Guzman, Francisco
2
Vera, Jorge
2
Ahmad, Fayez
1
Amelia, Maria Veronica
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Ballerini, Jacopo
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Behi, Azza Temessek
1
Belaid, Samy
1
Bendoni, Wendy K.
1
Benhabib, Abderrezzak
1
Bernal, Alicia
1
Bilgihan, Anil
1
Bozkurt, Sıddık
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Brunner, Christian Boris
1
Butcher, Joshua
1
Cai, Jian
1
Chakravorty, Devarpan
1
Chang, Chia-Wen
1
Chang, Hua
1
Chaput, Luciana
1
Chen, Huan
1
Chipp, Kerry Fiona
1
Cicek, Mesut
1
Czarnecka, Barbara
1
De Maeyer, Peter
1
De Vita, Jennifer
1
Delgado-Ballester, Elena
1
Dennhardt, Severin
1
Dessart, Laurence
1
Dursun, Yunus
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
1
Dávalos, Jorge
1
Esmark Jones, Carol L.
1
Faßnacht, Martin
1
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The journal of product & brand management
Journal of retailing and consumer services
439
Journal of business research : JBR
331
International journal of hospitality management
229
International journal of internet marketing and advertising : IJIMA
125
Cogent business & management
111
Journal of hospitality marketing & management
108
The journal of services marketing
107
Journal of travel and tourism marketing
103
International journal of contemporary hospitality management
102
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Journal of marketing communications
77
Tourism management : research, policies, practice
77
International journal of advertising : the review of marketing communications
74
International journal of electronic marketing and retailing : IJEMR
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Psychology & marketing
72
Journal of internet commerce
71
Asia Pacific journal of marketing and logistics
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of promotion management : innovations in planning and applied research
62
The service industries journal
61
Services marketing quarterly
59
Journal of strategic marketing
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
50
Service business
48
European journal of marketing : EJM
47
International journal of consumer studies
47
Journal of the Academy of Marketing Science
46
The journal of brand management : an international journal
45
Tourism management perspectives : TMP
44
Electronic commerce research
43
Journal of marketing
43
Journal of service management
43
Marketing intelligence & planning
43
The international review of retail, distribution and consumer research
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of electronic commerce research : JECR
40
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ECONIS (ZBW)
61
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1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
4
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
5
Online firestorms : an act of civic engagement or a narcissistic boost? : the role of brand misconduct appraisals
Delgado-Ballester, Elena
;
López-López, Inés
;
Bernal, …
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 257-272
Persistent link: https://www.econbiz.de/10013552955
Saved in:
6
A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang
;
Le Thanh Tung
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
Saved in:
7
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
8
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
9
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
10
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
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