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~isPartOf:"The journal of product & brand management"
~subject:"Marketing management"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Lehrbuch"
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Search: subject_exact:"Online advertising"
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Marketing management
United States
Internet marketing
55
Online-Marketing
55
Brand management
46
Markenführung
46
Consumer behaviour
45
Konsumentenverhalten
45
Social Web
43
Social web
43
Brand image
32
Markenimage
32
Beziehungsmarketing
23
Relationship marketing
23
Brand
22
Social media
22
Markenartikel
21
Viral marketing
13
Virales Marketing
13
Customer integration
8
Kundenintegration
8
Online retailing
8
Online-Handel
8
Advertising effects
7
Werbewirkung
7
Consumer engagement
6
Facebook
6
Brand loyalty
5
Luxury goods
5
Luxusgüter
5
Markentreue
5
Advertising
4
Emotion
4
Experiment
4
Fashion
4
Internet
4
Mode
4
Online brand community
4
Werbung
4
Brand authenticity
3
Brand engagement
3
Brand love
3
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Aufsatzsammlung
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6
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6
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Chakravorty, Devarpan
1
Chipp, Kerry Fiona
1
Cooper, Tony
1
De Maeyer, Peter
1
Dobele, Angela R.
1
Kuo, Hsiao-ching
1
Nakhata, Chinintorn
1
O'Connor, Genevieve E.
1
Pentina, Iryna
1
Stavros, Constantino
1
Taylor, David
1
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The journal of product & brand management
International journal of internet marketing and advertising : IJIMA
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of advertising research
29
Journal of business research : JBR
29
Industrial marketing management : the international journal for industrial and high-tech firms
19
International journal of electronic marketing and retailing : IJEMR
16
Journal of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of strategic marketing
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Journal of internet commerce
11
The journal of business & industrial marketing
11
International journal of e-business research : an official publication of the Information Resources Management Association
10
Journal of the Academy of Marketing Science
10
Business horizons
9
International journal of advertising : the review of marketing communications
9
Journal of marketing management : MM
9
European research studies
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of promotion management : JPM
8
Journal of promotion management : innovations in planning and applied research
8
Marketing intelligence & planning
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of marketing
7
Journal of retailing and consumer services
7
Journal of travel and tourism marketing
7
Young consumers : insight and ideas for responsible marketers
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
European journal of marketing : EJM
6
Information systems research : ISR
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
Journal of marketing education : JME
6
MIT sloan management review
6
Premier reference source
6
Psychology & marketing
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of retailing
5
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ECONIS (ZBW)
6
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1
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
2
Branding in the era of Web 2.0 (and beyond)
Taylor, David
(
ed.
);
Pentina, Iryna
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011777341
Saved in:
3
Producer push to consumer pull : who curates new media content? : developing strategies for new media environments
Chipp, Kerry Fiona
;
Chakravorty, Devarpan
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10011607077
Saved in:
4
Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E.
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 572-580
Persistent link: https://www.econbiz.de/10010467440
Saved in:
5
Non-price cues utilization during social coupon purchasing-decision
Nakhata, Chinintorn
;
Kuo, Hsiao-ching
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 439-451
Persistent link: https://www.econbiz.de/10010429346
Saved in:
6
Impact of online consumer reviews on sales and price strategies : a review and directions for future research
De Maeyer, Peter
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 132-139
Persistent link: https://www.econbiz.de/10009569987
Saved in:
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