Emerging promotional and pricing approaches in the US pharmaceutical market
Genevieve Elizabeth O'Connor
| Year of publication: |
2014
|
|---|---|
| Authors: | O'Connor, Genevieve E. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 7, p. 572-580
|
| Subject: | Internet marketing | Promotions | Corporate marketing | Corporate image | Pharmaceutical medicine | Pharmaindustrie | Pharmaceutical industry | Arzneimittel | Pharmaceuticals | Firmenimage | Corporate reputation | Arzneimittelmarkt | Pharmaceutical market | Marketing | Marketingmanagement | Marketing management | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Online-Marketing | Internet |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010467440