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~isPartOf:"The journal of product & brand management"
~subject:"Marketing management"
~subject:"Virales Marketing"
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Search: subject:"Markenführung"
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Marketing management
Virales Marketing
Brand management
386
Markenführung
386
Consumer behaviour
285
Konsumentenverhalten
285
Brand image
280
Markenimage
280
Brand
194
Markenartikel
192
Beziehungsmarketing
99
Relationship marketing
99
Social Web
56
Social web
56
Internet marketing
46
Online-Marketing
46
Brand loyalty
33
Advertising effects
32
Marketingmanagement
32
Werbewirkung
32
Emotion
31
Luxury goods
25
Luxusgüter
25
Markentreue
25
Social media
24
Corporate Social Responsibility
21
Corporate social responsibility
21
USA
21
United States
20
Viral marketing
19
Brand extension
16
Brand love
16
Confidence
16
Markentransfer
16
Personality psychology
16
Persönlichkeitspsychologie
16
Vertrauen
16
Brand trust
15
Corporate reputation
15
Customer integration
15
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51
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Urde, Mats
3
Wallace, Elaine
3
Christodoulides, George
2
Lee, Sang Bong
2
Pappu, Ravi
2
St. Davčik, Nebojša
2
Stavros, Constantino
2
Abratt, Russell
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
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Arantola, Noora
1
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1
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1
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1
Bhaduri, Gargi
1
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1
Bilgin, Pinar
1
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1
Breazeale, Mike
1
Bresciani, Sabrina
1
Buil, Isabel
1
Burnaz, Sebnem
1
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1
Chan, Anthony
1
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1
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1
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Dang Huu Phuc
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1
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The journal of product & brand management
Industrial marketing management : the international journal for industrial and high-tech firms
102
Journal of business research : JBR
73
The journal of brand management : an international journal
55
The journal of business & industrial marketing
53
Journal of retailing and consumer services
34
Journal of strategic marketing
28
Journal of marketing communications
26
Journal of business-to-business marketing
25
European journal of marketing : EJM
24
Journal of marketing
21
SpringerLink / Bücher
20
Journal of the Academy of Marketing Science
19
International journal of internet marketing and advertising : IJIMA
18
Journal of marketing management : MM
15
Journal of promotion management : innovations in planning and applied research
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Asia Pacific journal of marketing and logistics
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Cogent business & management
12
Gabler Edition Wissenschaft
12
International journal of advertising : the review of marketing communications
12
International journal of hospitality management
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Springer eBook Collection
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Marketing intelligence & planning
11
International marketing review
10
Journal of promotion management : JPM
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Business horizons
9
International journal of advertising : the quarterly review of marketing communications
9
Journal of retailing
9
The marketing review
9
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Journal of global marketing
8
Journal of internet commerce
8
Management research review
8
International review on public and non-profit marketing
7
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ECONIS (ZBW)
51
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1
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
2
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
5
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
6
A mechanism for employees' brand citizenship behavior (BCB) and negative word-of-mouth (NWOM) : the divergent moderating effects of horizontal collectivism
Lee, Sang Bong
;
Liu, Shih Hao
;
Maertz, Carl P.
;
Singh, …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1123-1138
Persistent link: https://www.econbiz.de/10014334407
Saved in:
7
The subsequent effects of negative emotions : from brand hate to anti-brand consumption behavior under moderating mechanisms
Rahimah, Anni
;
Dang Huu Phuc
;
Nguyen, Tessa Tien
; …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 618-631
Persistent link: https://www.econbiz.de/10014281359
Saved in:
8
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
9
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
10
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
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