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~isPartOf:"The journal of product & brand management"
~subject:"Product quality"
~type_genre:"Article in journal"
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Search: subject_exact:"Konsumentenverhalten"
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Subject
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Product quality
Consumer behaviour
392
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
17
Produktqualität
17
USA
17
Brand love
16
Corporate Social Responsibility
16
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17
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Article in journal
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17
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English
17
Author
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Vera, Jorge
2
Ar, Aybeniz Akdeniz
1
Bai, Rubing
1
Beneke, Justin
1
Brannon, Daniel C.
1
Carsana, Laurence
1
Chen, Pei-Ting
1
DelVeccio, Devon
1
Fang, Xiang
1
Flynn, Ryan
1
Greig, Tamsin
1
Gómez-Suárez, Mónica
1
Hu, Zhichen
1
Jansen, Hans Christian
1
Jolibert, Alain
1
Just, David
1
Kara, Ali
1
Ku, Hsuan-Hsuan
1
Lu, Jinzhao
1
Ma, Baolong
1
Miller, Chadwick J.
1
Mishra, Sanjay
1
Modig, Erik
1
Mukaiwa, Malissa
1
Olbrich, Rainer
1
Oubiña, Javier
1
Puligadda, Sanjay
1
Rea, Brianna
1
Romero, Marisabel
1
Rosengren, Sara
1
Rubio Benito, Natalia
1
Sharma, Nazuk
1
Sigirci, Ozge
1
Singh, Surendra N.
1
Stoner, Jason
1
Wang, Hong
1
Wang, Yong Jian
1
Wansink, Brian
1
Xu, Yingjiao
1
Yin, Bingqing
1
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Published in...
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The journal of product & brand management
Journal of retailing and consumer services
35
Journal of business research : JBR
23
International journal of hospitality management
21
International journal of industrial organization
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Journal of food products marketing
13
International journal of production economics
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Psychology & marketing
12
Asia Pacific journal of marketing and logistics
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Cogent business & management
9
Journal of marketing research : JMR
9
Journal of wine economics
9
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
9
European journal of operational research : EJOR
8
Food policy : economics planning and politics of food and agriculture
8
Information systems research : ISR
8
Journal of retailing
8
Marketing letters : a journal of research in marketing
8
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
7
Applied economics
7
International journal of production research
7
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
7
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
Journal of institutional and theoretical economics : JITE
7
Journal of international consumer marketing
7
Journal of international food & agribusiness marketing : JIFAM
7
Quality management journal : QMJ
7
The Rand journal of economics
7
Total quality management & business excellence
7
International journal of consumer studies
6
International journal of contemporary hospitality management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of economic behavior & organization : JEBO
6
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
6
Journal of hospitality marketing & management
6
Nepalese journal of economics : a publication of Uniglobe College
6
American journal of agricultural economics
5
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ECONIS (ZBW)
17
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11
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
12
Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
13
Price-quality relationship in pricing strategies for private labels
Olbrich, Rainer
;
Jansen, Hans Christian
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 429-438
Persistent link: https://www.econbiz.de/10010429349
Saved in:
14
Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China
Ar, Aybeniz Akdeniz
;
Kara, Ali
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 491-503
Persistent link: https://www.econbiz.de/10010463504
Saved in:
15
When a brand cought fire : the role of brand equity in product-harm crisis
Rea, Brianna
;
Wang, Yong Jian
;
Stoner, Jason
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 532-542
Persistent link: https://www.econbiz.de/10010467474
Saved in:
16
The influence of perceived product quality, relative price and risk on customer value and willingness to buy : a study of private label merchandise
Beneke, Justin
;
Flynn, Ryan
;
Greig, Tamsin
;
Mukaiwa, Malissa
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 218-228
Persistent link: https://www.econbiz.de/10009769839
Saved in:
17
The effects of lower prices on perceptions of brand quality : a choice task perspective
DelVeccio, Devon
;
Puligadda, Sanjay
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 465-474
Persistent link: https://www.econbiz.de/10009682680
Saved in:
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