The influence of perceived product quality, relative price and risk on customer value and willingness to buy : a study of private label merchandise
Year of publication: |
2013
|
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Authors: | Beneke, Justin ; Flynn, Ryan ; Greig, Tamsin ; Mukaiwa, Malissa |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 22.2013, 3, p. 218-228
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Subject: | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Kundenwert | Customer value |
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