//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Extensión"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand extension
21
Markentransfer
21
Brand management
17
Markenführung
17
Consumer behaviour
14
Konsumentenverhalten
14
Brand image
13
Markenimage
13
Brand
4
Markenartikel
4
Marketing management
4
Marketingmanagement
4
USA
4
United States
4
Luxury goods
3
Luxusgüter
3
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Confidence
2
Feedback effects
2
Gesellschaft
2
Innovation
2
Line extension
2
Perceived fit
2
Relationship marketing
2
Society
2
Systematic literature review
2
Theorie
2
Theory
2
Vertrauen
2
brand extensions
2
Advertising effects
1
Automotive
1
Avatars
1
B-to-B-Marketing
1
Brand Relationships
1
Brand attachment
1
Brand extendibility
1
Brand extension authenticity
1
more ...
less ...
Online availability
All
Undetermined
8
Free
1
Type of publication
All
Article
23
Type of publication (narrower categories)
All
Article in journal
23
Aufsatz in Zeitschrift
23
Language
All
English
23
Author
All
Addicott, Branden J.
1
Altuna, Oylum Korkut
1
Arslan, F. Müge
1
Ashill, Nicholas Jeremy
1
Banerjee, Shubhomoy
1
Bilgin, Pinar
1
Boisvert, Jean
1
Boon, Edward
1
Brexendorf, Tim Oliver
1
Burnaz, Sebnem
1
Cambra-Fierro, Jesús
1
Castillo, Ernesto del
1
Centeno, Edgar
1
Chattaraman, Veena
1
Cherian, Joseph A.
1
Childs, Michelle
1
Cho, Jung Rim
1
Duan, Qi
1
Faßnacht, Martin
1
Forsythe, Sandra
1
Fu, Huijian
1
Fu, Wei
1
Goh, Yi Sheng
1
Grant, Philip
1
Grimm, Pamela E.
1
He, Yue
1
Hu, Michael Y.
1
Jung, Kwon
1
Kietzmann, Jan
1
Lee, Jung Eun
1
Liang, Beichen
1
Liu, Xin
1
Ma, Ke
1
Mo, Zan
1
Mumuni, Alhassan G.
1
Newell, Stephen J.
1
Notarantonio, Elaine M.
1
O'Reilly, Kelley
1
Osorio, María Lucila
1
Purani, Keyoor
1
more ...
less ...
Published in...
All
The journal of product & brand management
Choices
110
Agricultural Economics Research
108
Journal of Agricultural and Applied Economics
72
CWAE Newsletter
70
International Food and Agribusiness Management Review
65
Northeastern Journal of Agricultural and Resource Economics
61
APSTRACT: Applied Studies in Agribusiness and Commerce
53
EB Series
50
Technical Bulletins / Economic Research Service, Department of Agriculture
42
IFPRI discussion paper
39
MPRA Paper
32
American journal of agricultural economics
31
GAZDÁLKODÁS: Scientific Journal on Agricultural Economics
29
The journal of brand management : an international journal
29
Journal of business research : JBR
28
Acta Carolus Robertus
27
Amber Waves
27
Journal of Agribusiness
25
IDB Publications (Working Papers)
24
Australasian Agribusiness Review
23
Staff Paper
23
IFPRI discussion papers
21
Agricultural Economics of Agricultural Economists
20
Staff Papers / Department of Agricultural, Food and Resource Economics, Michigan State University
20
IMF Staff Country Reports
19
Agriculture and Human Values
17
Psychology & marketing
17
Studies in Agricultural Economics
17
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
17
Agricultural and Resource Economics Review
16
Staff Papers / Charles H. Dyson School of Applied Economics and Management, Cornell University
16
1992 Conference: New Technologies and Innovations in Agricultural Economics Instruction
15
Asian Agricultural Research
15
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
15
Food policy : economics planning and politics of food and agriculture
14
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
13
Rural Areas and Development
13
European journal of marketing : EJM
12
Journal of the Academy of Marketing Science
12
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Vertical line
extension
: a systematic review of research on upward and downward line
extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
2
In search of fit or authenticity? : a product-type consumer decision in celebrity brand extensions
Osorio, María Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesús
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 841-853
Persistent link: https://www.econbiz.de/10013407559
Saved in:
3
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
4
Impact of brand nostalgia on intention to purchase brand extensions : moderating role of brand attachment
Banerjee, Shubhomoy
;
Shaikh, Ateeque
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10013429003
Saved in:
5
Effect of downward line
extension
on consumers' purchase intentions : power distance belief as a moderator
He, Yue
;
Mo, Zan
;
Fu, Huijian
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 207-219
Persistent link: https://www.econbiz.de/10014486328
Saved in:
6
The effects of a Disney masstige brand collaboration on perceptions of brand luxury : vertical versus horizontal product line
extension
strategies
Lee, Jung Eun
;
Cho, Jung Rim
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10013552943
Saved in:
7
Parent brand quality, service intensity and consumers' usage consideration of service-to-service brand extensions
O'Reilly, Kelley
;
Mumuni, Alhassan G.
;
Newell, Stephen J.
; …
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 690-703
Persistent link: https://www.econbiz.de/10011808392
Saved in:
8
Brand
extension
feedback effects : what do we know and where should we go?
Childs, Michelle
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 671-689
Persistent link: https://www.econbiz.de/10011808387
Saved in:
9
A semiotic analysis of the extendibility of luxury brands
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 103-113
Persistent link: https://www.econbiz.de/10010384247
Saved in:
10
Perceived fit and deal framing : the moderating effect of perceived fit on sales promotions in line and brand extensions
Shen, Feng
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 295-303
Persistent link: https://www.econbiz.de/10010422966
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->