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~isPartOf:"The journal of product & brand management"
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Brand management
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenführung
9
Brand image
7
Markenimage
7
Brand extension
4
Markentransfer
4
Advertising effects
2
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2
Co-branding
2
Corporate Social Responsibility
2
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Marketingkooperation
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2
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ABC model of attitude
1
Advertising
1
Affect
1
Attitudes toward a CBA event
1
Authenticity
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Automotive
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Brand CSR programs
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Brand equity
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Brand extension authenticity
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Brand extension fit
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Brand-cause fit
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CSR
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CSR mis(fit)
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Cause-Related Marketing
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Cause-related marketing
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Celebrity brand extensions
1
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Addicott, Branden J.
1
Cambra-Fierro, Jesús
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Castillo, Ernesto del
1
Centeno, Edgar
1
Chattaraman, Veena
1
Consolación-Segura, Carolina
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Davis, Donna
1
Forsythe, Sandra
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Fu, Huijian
1
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1
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He, Yue
1
Ho, Han-Chiang
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Huertas-García, Rubén
1
Lado Coustré, Nora
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Lee, Yu-Hao
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Lengler, Jorge
1
Li, Jiandong
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Lim, Chi Lo
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Liu, Fanjue
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Martinez, Luis F.
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1
Rivera-Torres, Pilar
1
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1
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The journal of product & brand management
Journal of business research : JBR
57
Psychometrika
42
Journal of vocational behavior
41
IMF Working Papers
33
Annals of the Institute of Statistical Mathematics
32
MPRA Paper
24
The international journal of human resource management
23
Journal of Applied Statistics
22
Journal of Business Ethics
19
TEST: An Official Journal of the Spanish Society of Statistics and Operations Research
19
Journal of business ethics : JOBE
18
Metrika
18
International journal of human resource management
17
Computational Statistics & Data Analysis
14
Journal of retailing and consumer services
14
Technical Report
14
Technical Reports / Institut für Wirtschafts- und Sozialstatistik, Universität Dortmund
14
Journal of Business Research
13
Journal of management & organization : JMO
13
Technological forecasting & social change : an international journal
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of hospitality management
12
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
12
Journal of Multivariate Analysis
12
Journal of career development
12
International journal of advertising : the review of marketing communications
11
International journal of contemporary hospitality management
11
Journal of econometrics
10
Marketing letters : a journal of research in marketing
10
CEMMAP working papers / Centre for Microdata Methods and Practice
9
Human resource management review
9
International journal of business information systems : IJBIS
9
International journal of production research
9
Journal of managerial psychology
9
SFB 649 Discussion Papers
9
Technical report / Sonderforschungsbereich 475 Komplexitätsreduktion in Multivariaten Datenstrukturen, Universität Dortmund
9
Computational Statistics
8
European journal of marketing : EJM
8
Human resource management
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ECONIS (ZBW)
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1
Effect of downward line extension on consumers' purchase intentions : power distance belief as a moderator
He, Yue
;
Mo, Zan
;
Fu, Huijian
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 207-219
Persistent link: https://www.econbiz.de/10014486328
Saved in:
2
Virtually authentic : examining the match-up hypothesis between human vs virtual influencers and product types
Liu, Fanjue
;
Lee, Yu-Hao
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 287-299
Persistent link: https://www.econbiz.de/10014486343
Saved in:
3
Do all brand CSR initiatives make consumers happy? : the role of CSR-brand (mis)
fit
and sense of relatedness
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Martinez, Luis F.
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 942-957
Persistent link: https://www.econbiz.de/10014315473
Saved in:
4
In search of
fit
or authenticity? : a product-type consumer decision in celebrity brand extensions
Osorio, María Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesús
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 841-853
Persistent link: https://www.econbiz.de/10013407559
Saved in:
5
Detangling consumer attitudes to better explain co-branding success
Ho, Han-Chiang
;
Lado Coustré, Nora
;
Rivera-Torres, Pilar
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 704-721
Persistent link: https://www.econbiz.de/10011808397
Saved in:
6
The impact of corporate social responsibility on brand equity : consumer responses to two types of
fit
Guzman, Francisco
;
Davis, Donna
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 435-446
Persistent link: https://www.econbiz.de/10011778290
Saved in:
7
Host country consumers' brand attitudes after cross-border acquisitions
Shi, Tiebing
;
Li, Jiandong
;
Lim, Chi Lo
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 559-572
Persistent link: https://www.econbiz.de/10011801094
Saved in:
8
Parent brand quality, service intensity and consumers' usage consideration of service-to-service brand extensions
O'Reilly, Kelley
;
Mumuni, Alhassan G.
;
Newell, Stephen J.
; …
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 690-703
Persistent link: https://www.econbiz.de/10011808392
Saved in:
9
Co-branding strategy in cause-related advertising : the
fit
between brand and cause
Huertas-García, Rubén
;
Lengler, Jorge
; …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10011700738
Saved in:
10
Perceived
fit
and deal framing : the moderating effect of perceived
fit
on sales promotions in line and brand extensions
Shen, Feng
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 295-303
Persistent link: https://www.econbiz.de/10010422966
Saved in:
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